Sony BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80 77 in Black 2024 Model for living space
Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
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Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model

|97 ratings
Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 ModelSony 77 class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80 2024 ModelSony 55 class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80 2024 Model
Screen Size77 in

Key item features

  • Pure Black Contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Real-World Colors: Access billions of accurate real-world colors with XR Triluminos Pro.
  • Powerful Processing: XR Processor intelligently enhances every scene in real-time, boosting color, contrast, and clarity.
  • All-in-One Streaming: Get access to all your favorite streaming apps in one place with Google TV and Google Assistant.
  • Immersive Audio: Acoustic Surface Audio+ delivers true immersive audio from the entire screen, matching sound to the action.
  • Gaming Features: Exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
  • Eco-Friendly Settings: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
  • Beautiful Design: Premium four-way stand with two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
Generated by AI

Specs

Screen size, 77 inResolution, 4K UHDDisplay, OLEDRefresh rate, 120 HzBrand, SonyTelevision type, 4K Ultra HD TVs

About this item

Product details

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
  • Pure black OLED contrast – Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Billions of real-world colors – Access billions of accurate real-world colors XR Triluminos Pro™.
  • Powerful TV processing – XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Everything you stream. All on one screen. – Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.
  • Your favorite streaming apps in one place – Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
  •  Effortlessly stream to your TV – Easily stream to your TV with support for AirPlay® 2 and Chromecast built-in™.
  • Movies included with BRAVIA TV – Get movies included, and access to the largest IMAX® Enhanced collection, with the SONY PICTURES CORE app (formerly BRAVIA CORE).
  • Studio calibrated picture – Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
  • More immersive movie experience – Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®.
  • Crystal clear picture – Upscale all your HD and digital content and bring back lost detail with XR Clear Image™.
  •  Blur-free action – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion ™.
  • Cinematic sound – With Acoustic Surface Audio+™, hear true immersive audio from the entire screen, perfectly matching sound to the action.
  • Loud and clear dialog – Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™.
  •  BRAVIA TV and BRAVIA Theater, the perfect pair – Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
  • Do it all with BRAVIA Connect app – Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.
  • Perfect for PlayStation® 5 – Take your PS5® gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
  •  All your game settings in one place – Game Menu puts all your gaming picture settings and exclusive assist features in one place.
  •  HDMI 2.1 features – Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
  •  Beautifully designed – Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
  • Compatible with BRAVIA Cam – BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
  • All your Eco settings in one place – Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions.
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Specifications

Screen size

77 in

Resolution

4K UHD

Display

OLED

Refresh rate

120 Hz

Warranty

Warranty information

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Warnings

Customer ratings & reviews

4.2 out of 5 stars
stars
97 ratings81 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars66% (64)
  2. 4 stars6% (6)
  3. 3 stars14% (14)
  4. 2 stars7% (7)
  5. 1 star6% (6)
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Showing 1-3 of 81 reviews

Jul 8, 2026
Reviewer name: Donna
Sold and shipped byWalts TV
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Exceeded my Expectations

It's by far the least complicated television that I've ever had. Everything about it is great.i just got it put of the box and plugged it in. You can add your HDMI stuff at your leisure. All this tv needs is the password to the internet and it's good to go. I can cast from my mobile devices with ease.

Incentivized Review
Helpful?2JIC2MIZ753F5558569814
reply from SonyListens

Thank you for the awesome feedback, Donna!We are so glad to hear that setting up your new K-55XR80 was such a breeze! There is nothing better than just plugging it in, getting it on the internet, and having everything just work straight out of the box. It is great to know that casting from your phone and getting your HDMI devices connected has been completely effortless for you.Thank you for choosing Sony, and enjoy your new TV!Best regards,Gus, Sony Social Media Team

Jan 17, 2026
Reviewer name: Walmart customer
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Sony XR77A80L

I purchased the Sony 77" OLED and upon installation the picture quality is impressive. A bit of learning curve, I'm a videophile so wanted to deep dive into all of its features. After a bit to picture tuning over a bit of time I have the results I expected. The contrast, colour is the best I have ever had in my home. The only thing I'm still working on is working is its Bluetooth remote. I use a universal infrared remote control. Still figuring out how to implement that. In addition, the T.V speakers on its own blew me away. Great for people that may not connect an audio system to the OLED TV. Lots of useful features too via its Google application. I'm very pleased.

Review from sony.com
Helpful?2JIC2MIZ753F5558569814
reply from Sony North America Customer Support

Hi there, We are really happy to hear that your new 77" BRAVIA 8 is delivering the best contrast and color you’ve ever experienced in your home. As a videophile, your appreciation for the picture tuning capabilities and the impressive performance of the built-in speakers means a lot to us. We’re glad the Google TV features are adding value to your setup, and we wish you the best of luck integrating your universal remote into your high-end entertainment system. Thank you for making Sony part of your home entertainment. Regards, Dominick

Jan 14, 2026
Reviewer name: Norm1
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

1st oled tv

This TV is awesome . I would highly recommend it to anyone looking for a great TV

Review from sony.com
Helpful?2JIC2MIZ753F5558569814
reply from Sony North America Customer Support

Thank you for the fantastic review, Norm1! We’re thrilled to hear that you’re loving your new K-65XR80 and that you'd highly recommend it to others. There is no better compliment than that! It’s wonderful to know the TV is living up to your expectations. Thank you for choosing Sony! Best regards, Gus, Sony North America Customer Support

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