Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model
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Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80, 2024 Model

Key item features

  • Pure Black Contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Real-World Colors: Access billions of accurate real-world colors with XR Triluminos Pro.
  • Powerful Processing: XR Processor intelligently enhances every scene in real-time, boosting color, contrast, and clarity.
  • All-in-One Streaming: Get access to all your favorite streaming apps in one place with Google TV and Google Assistant.
  • Immersive Audio: Acoustic Surface Audio+ delivers true immersive audio from the entire screen, matching sound to the action.
  • Gaming Features: Exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
  • Eco-Friendly Settings: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
  • Beautiful Design: Premium four-way stand with two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
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Current price is $2,298.00
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Large TV Wall Mounting

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Customer ratings & reviews

4.1 out of 5 stars
stars67 ratings64 reviews
How item rating is calculated
  1. 5 stars61% (41)
  2. 4 stars9% (6)
  3. 3 stars16% (11)
  4. 2 stars7% (5)
  5. 1 star6% (4)

Reviews summary

Pros

  • : Offers high-quality images with impressive color accuracy.
  • : Provides clear visibility from multiple angles and distances.
  • : Display features rich colors.

Neutral

  • : Can be quick, but may require technical expertise.

Cons

  • : Difficult to use in dark environments due to lack of illumination.
  • : Tv's reset process is prone to frequent, unexpected occurrences.
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Showing 1-3 of 64 reviews

Jan 17, 2026
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

Sony XR77A80L

I purchased the Sony 77" OLED and upon installation the picture quality is impressive. A bit of learning curve, I'm a videophile so wanted to deep dive into all of its features. After a bit to picture tuning over a bit of time I have the results I expected. The contrast, colour is the best I have ever had in my home. The only thing I'm still working on is working is its Bluetooth remote. I use a universal infrared remote control. Still figuring out how to implement that. In addition, the T.V speakers on its own blew me away. Great for people that may not connect an audio system to the OLED TV. Lots of useful features too via its Google application. I'm very pleased.

Review from sony.com
Helpful?3XSGFIAS12505558569814
reply from Sony North America Customer Support

Hi there, We are really happy to hear that your new 77" BRAVIA 8 is delivering the best contrast and color you’ve ever experienced in your home. As a videophile, your appreciation for the picture tuning capabilities and the impressive performance of the built-in speakers means a lot to us. We’re glad the Google TV features are adding value to your setup, and we wish you the best of luck integrating your universal remote into your high-end entertainment system. Thank you for making Sony part of your home entertainment. Regards, Dominick

Sep 8, 2025
gramillie
5 out of 5 stars review

Seller Verified Purchase

Never thought I needed this

My hubby got me tins amazing wall mounted Sony tv. I had a smaller older Sony Bravia and was content with that......I never knew I really would be thrilled with this new Bravia 8. I am 79 years old and watch late night tv when I can't sleep and this enhances the viewing. The picture is so clear and crisp and the color is amazing. Never thought I needed this.

Review from sony.com
Helpful?3XSGFIAS12505558569814
reply from Sony North America Customer Support

Hi Gramillie, We're really happy to hear that your Sony BRAVIA TV is enhancing your late-night viewing and bringing such delight into your home. Thank you for your wonderful 5-star rating! The clear, crisp picture quality and vibrant color truly help make every moment on screen more captivating. Thank you for choosing Sony—wishing you an inspiring day! DiegoV, Sony North America Customer Support

Sep 16, 2025
Keith G
5 out of 5 stars review

Seller Verified Purchase

Great picture and great audio options

I have not had this TV very long, but already think it is the best I have ever had. It has a great picture no matter which angle you are viewing from. It also has a fantastic audio option that allows direct bluetooth connection to my hearing aids while allowing the built in sound to be controlled by the remote! THe only TV I have found that does this.

Review from sony.com
Helpful?3XSGFIAS12505558569814
reply from Sony North America Customer Support

Hello Keith G, Thank you for choosing Sony! We couldn’t be happier to hear that you’re already loving your K-65XR80 TV! It’s wonderful to know the picture quality impresses you from every angle and that the audio features, especially the direct Bluetooth connection to your hearing aids with remote control, are working perfectly. Thank you for sharing your positive experience! Best regards, -Fred