L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 Each
L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 Each
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L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 Each

L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 EachL Oreal Superior Preference 5A Medium Ash Brown Cooler 1 EachL Oreal Paris Superior Preference Permanent Hair Color 6A Light Ash Brown CoolerL Oreal Paris Superior Preference Permanent Hair Color 5 Medium Brown 1 EachL Oreal Paris Superior Preference 7LA Lightest Auburn Warmer 1 EachL Oreal Superior Preference Permanent Hair Color 6 Light Brown Natural 1 eaL Oreal Superior Preference 9GR Light Reddish Blonde Warmer 1 Each

Key item features

L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 Each
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Product details

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Customer ratings & reviews

3.7 out of 5 stars
stars
1,516 ratings1,288 reviews
How item rating is calculated
  1. 5 stars54% (821)
  2. 4 stars13% (201)
  3. 3 stars5% (83)
  4. 2 stars5% (82)
  5. 1 star22% (329)

Reviews summary

Pros

  • : Offers good quality at lower cost.
  • : Application is quick and requires minimal effort.
  • : Appears authentic and true to natural tone.

Neutral

  • : Can be effective, but may vary in color and consistency.

Cons

  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,288 reviews

Jun 27, 2026
Walmart customer
Top Reviewer
Item details
Color: 9GR LIght Reddish Blonde
Sold and shipped byWisermerchant
5 out of 5 stars review

Verified Purchase

I am so happy to choose this color. It's a best reddish blonde I ever had. Very natural looking and it was easy to follow the directions. Definitely have to use the conditioner after every wash. This is my favorite color now. I will buy it again.

Helpful?543DO8T51RG5539916858
Nov 5, 2016
PEPPERG99
5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Review from walmart.ca
Helpful?543DO8T51RG5539916858
Apr 30, 2025
Deb
5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review
Review from walmart.ca
Helpful?543DO8T51RG5539916858