L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 Each
L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 Each
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L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 Each

1,523 ratings
L'Oreal Superior Preference - 5A Medium Ash Brown (Cooler) 1 EachL Oreal Superior Preference 5A Medium Ash Brown Cooler 1 EachL Oreal Paris Superior Preference Permanent Hair Color 6A Light Ash Brown CoolerL Oreal Paris Superior Preference Permanent Hair Color 5 Medium Brown 1 EachL Oreal Paris Superior Preference 7LA Lightest Auburn Warmer 1 EachL Oreal Superior Preference Permanent Hair Color 6 Light Brown Natural 1 eaL Oreal Superior Preference 9GR Light Reddish Blonde Warmer 1 Each

About this item

Product details

Customer ratings & reviews

3.7 out of 5 stars
stars
1,523 ratings1,290 reviews
How item rating is calculated
  1. 5 stars54% (826)
  2. 4 stars13% (202)
  3. 3 stars5% (83)
  4. 2 stars5% (82)
  5. 1 star22% (330)

Reviews summary

Pros

  • : Offers good quality at lower cost.
  • : Application is quick and requires minimal effort.
  • : Appears authentic and true to natural tone.
  • : Produces a range of blonde shades with varying warm and cool tones.

Neutral

  • : Dye covers grays but can leave patchy or no coverage.

Cons

  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,290 reviews

Jun 27, 2026
Reviewer name: Walmart customer
Top Reviewer
Item details
Color: 9GR LIght Reddish Blonde
Sold and shipped byWisermerchant
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

I am so happy to choose this color. It's a best reddish blonde I ever had. Very natural looking and it was easy to follow the directions. Definitely have to use the conditioner after every wash. This is my favorite color now. I will buy it again.

Helpful?543DO8T51RG5539916858
Sep 3, 2026
Reviewer name: soonerfan47
5 out of 5 stars
5 out of 5 stars review

Solons can't believe it's a box color

I am completely gray and this covers my gray beautifully. When I go to my hair solon I always get asked about my hair color and comments like.." love the color"... " I can't believe it is a box color". It is so natural and easy to use. Love it.

Review from lorealparisusa.com
Helpful?543DO8T51RG5539916858
Oct 18, 2025
Reviewer name: ashleys750_6084
5 out of 5 stars
5 out of 5 stars review

Great product!

[This review was collected as part of a promotion.] This blonde hair color was amazing. We ended up using it on my grandmother to dye her hair not only is the color exactly what was expected, but the application process was seamless. The packaging was easy to follow and the smell really wasn't very bad. I think overall, this is a great product and it didn't feel like you were harming your hair as much as you would a at home product would definitely recommend. The shade of blonde is also so perfect for what we wanted. I think the multitude of shades is something that. L'Oreal does very well.

Review from influenster.com
Helpful?543DO8T51RG5539916858
Price when purchased online
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