100+ bought since yesterday, try a subscription
Equate

Equate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth Shampoo

4.6 stars out of 247 reviews
(4.6)|
247 ratings
Equate Smoothing Keratin Shampoo for Hair Care to Control Frizz, 25 fl oz, Compare to Tresemme® Keratin Smooth ShampooEquate Smoothing Keratin Shampoo 25 fl oz
Pack Size:1

Key item features

  • Equate Beauty Smoothing Keratin Shampoo, 25 fl oz
  • Keratin rich formula
  • Helps control frizz
  • Shampoo works to provide smooth and shiny hair
  • Compare to Tresemme Keratin Smooth Shampoo
Current price is $2.7411.0 ¢/fl oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $2.74
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $2.74

How do you want your item?

Try 30 days of Free Shipping with Walmart+! Choose plan at checkout.
How do you want your item?
Whitehall Supercenter
Pickup as soon as 6pm.
Aisle G19
Sold and shipped by Walmart.com
Free 90-day returns
walmart plus

Get free delivery, shipping and more*

*Restrictions apply

About this item

Product details

Specifications

Indications

Directions

Warranty

Ingredients

Customer ratings & reviews

4.6 out of 5 stars
stars247 ratings47 reviews
How item rating is calculated
  1. 5 stars77% (189)
  2. 4 stars13% (31)
  3. 3 stars6% (15)
  4. 2 stars3% (7)
  5. 1 star2% (5)

Reviews summary

Pros
  • : Offers great value at this cost.
  • : Produces a rich lather when applied.
Neutral
  • : Can be pleasantly subtle, but also overwhelming.
Generated by AI
Was this summary helpful?
4BH9U1M1Q3TC5023829623

Customer photos

Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 47 reviews

Jun 22, 2025
katrina
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Just as the name brand

I am a bit of a shampoo snob and didn't have high expectations with a store brand shampoo. Glad I gave it a try though as I am saving so much money as we can't even tell the difference. Excellent lather, rinses well and best of all it doesn't leave any build up that can cause your hair to get that greasy look.

Helpful?4BH9U1M1Q3TC5023829623
Aug 19, 2025
Suzy
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Inexpensive and fabulous!

WOW! What an amazing surprise that this inexpensive shampoo did EXACTLY what it said it would! I have wavy hair and I live in a state that is high humidity constantly! I used this shampoo today and.. hallelujah! The first time my hair isn't frizzy! Where has this been all my life!!?? Silky, smooth hair and no tangles! I'm a happy girl 😉

Helpful?4BH9U1M1Q3TC5023829623
Nov 17, 2025
zaina
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

good cheap shampoo

this is a really good shampoo. sure, I have ones I like more, but this is still great and a big bottle for under $4. plus I love how the bottle looks. it's not as fabulous as my Redken or Paul Mitchell, but I have menopause hair 😂 get this. I doubt you'll regret it. not drying, wasn't rough on my scalp..good scent. lathers well. this is not clear.creamy white. a little bit goes a long way.

Helpful?4BH9U1M1Q3TC5023829623