Equate Smoothing Keratin Shampoo, 25 fl oz
Equate Smoothing Keratin Shampoo, 25 fl oz
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Equate Smoothing Keratin Shampoo, 25 fl oz

385 ratings
Equate Smoothing Keratin Shampoo, 25 fl ozEquate Smoothing Keratin Shampoo for Hair Care to Control Frizz 25 fl oz Compare to Tresemme Keratin Smooth Shampoo6 pack Equate Smoothing Keratin Shampoo for Hair Care to Control Frizz 25 fl oz Compare to Tresemme Keratin Smooth Shampoo
Pack Size1

Key item features

  • Keratin-rich formula made with hydrolyzed keratin
  • Helps control frizz
  • Works to provide smooth and shiny hair
  • Well suited for frizzy hair
  • 25 fl oz (739 mL)
  • Stop use if this product causes irritation

Specs

Brand, EquateHair type, FrizzyShampoo & conditioner type, Daily ShampoosHair care key benefits, Moisturizing, Strengthening & Split End Repair, NourishingIngredient preference, Paraben-FreeScent, Lightly Scented

About this item

Product details

Equate Smoothing Keratin Shampoo is made for hair that tends toward frizz. This smoothing shampoo helps control frizz as it cleanses, giving frizzy hair a smoother, more polished feel. Its keratin-rich formula—made with hydrolyzed keratin—supports the shampoo's smoothing-focused approach, and it works to leave hair looking smooth and shiny. For complete use directions and safety information, see the details below.
  • Keratin-rich formula made with hydrolyzed keratin
  • Helps control frizz
  • Works to provide smooth and shiny hair
  • Well suited for frizzy hair
  • 25 fl oz (739 mL)
  • Stop use if this product causes irritation
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Brand

Equate

Hair type

Frizzy

Shampoo & conditioner type

Daily Shampoos

Hair care key benefits

Moisturizing, Strengthening & Split End Repair, Nourishing

Indications

Directions

Instructions

Massage into wet hair from roots to ends, lather and rinse well.

Warranty

Warranty information

Equate Satisfaction Guaranteed For more information call 1-888-287-1915 or visit Walmart.com/help

Ingredients

Customer ratings & reviews

4.6 out of 5 stars
stars
385 ratings59 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars76% (292)
  2. 4 stars14% (52)
  3. 3 stars6% (23)
  4. 2 stars3% (11)
  5. 1 star2% (7)

Reviews summary

Pros

  • : Offers good quality at a lower cost.
  • : Produces a rich amount of lather when applied.
  • : Materials and construction use high-grade components.

Neutral

  • : Can be pleasantly subtle, but also overwhelming.

Cons

  • : The formula fails to sufficiently moisturize strands.
Generated by AI
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
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Showing 1-3 of 59 reviews

Aug 21, 2026
Reviewer name: Milliemom
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Good Shampoo for a Good Price

This is good shampoo. It gets my hair very clean and that is the best reason to use it. My hair is still somewhat frizzy but, that's just my hair. I think the conditioner you use would do more for frizzy hair. I will buy this again when this one runs out. It's a good price for the amount you get.

Helpful?4BH9U1M1Q3TC5023829623
Oct 18, 2026
Reviewer name: Jodi
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Good

This shampoo and conditioner makes your hair smell good and leaves it clean and soft. My hair is long and thick and it works well.

Helpful?4BH9U1M1Q3TC5023829623
Aug 26, 2026
Reviewer name: Walmart customer
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Excellent

80-year old woman with long hair that will no longer be brittle and breaking off thanks to this excellent, luxurious shampoo. It is easy to rinse out. We had the ability to run a wide-tooth comb through clean hair. Excellent quality. Graterful. ❣

Helpful?4BH9U1M1Q3TC5023829623
Current price is $2.7411.0 ¢/fl oz
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