RIMMEL Lasting Finish 25Hr Liquid Foundation +SPF20, 010 Rose Ivory, 1 fl oz

This original foundation in the round bottle without the comfort serum was absolute perfection. It lasted all day wihout separating, going patchy or looking cakey. I always had so many compliments about how amazing my skin and makeup looked, i have used this for over 10 years. It was effortless to apply, a thin layer applied after moisturiser using only my fingers still looked flawless or for more coverage I would use a beauty blender and it was always the best foundation and colour match I could find without that dreaded orange tint on the high street, it even looked better than my Estee lauder double wear for it's natural but glowy finish without being oily. I recommended this foundation to family and friends all the time my 3 sisters my mom and my auntie all started using it and so have multiple friends and all love it and miss it too. I hunt for this product on sites that sell discontinued makeup and any ivory/true ivory i find i buy every bottle available. It made my mornings so much simpler without having to apply primers and concealer I could just wear this straight from the bottle and cover my whole face and id come home after a 12 hour shift still looking fresh. The new product in the square bottle is the total opposite,a complete disaster that leaves me looking horrendous after only 3 hours wear, the colour is way off, the smell is horrible, the consistency is almost chalky and it is not durable in the slightest it makes my skin look aged as it sirs in every crease and fine line and im only 31. Please please please bring this back.