John Frieda Go Blonder Lightening Womens Shampoo for Blonde Color-Treated Hair, Vegan Friendly, 10 fl oz
John Frieda Go Blonder Lightening Womens Shampoo for Blonde Color-Treated Hair, Vegan Friendly, 10 fl oz
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John Frieda Go Blonder Lightening Womens Shampoo for Blonde Color-Treated Hair, Vegan Friendly, 10 fl oz

596 ratings
John Frieda Go Blonder Lightening Womens Shampoo for Blonde Color-Treated Hair, Vegan Friendly, 10 fl ozJohn Frieda Go Blonder Lightening Womens Shampoo for Blonde Color Treated Hair Vegan Friendly 10 ozJohn Frieda Go Blonder Lightening Conditioner for Blonde Color Treated Hair for Women 10 oz
Shampoo & Conditioner TypeDaily Shampoos
Pack Size1

Key item features

  • GO BLONDER -  Lighten and tone to maintain natural subtle tones and beautiful highlights
  • FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free
  • SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights
  • CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about
  • MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible

Specs

Product line, Go BlonderScent, CitrusNet content statement, 10 fl. oz.Container type, TubeHair product form, CreamsHair type, Normal

About this item

Product details

This shampoo enhances blonde tones while gently cleansing and boosting shine. Infused with citrus botanicals, it nourishes and moisturizes for soft, healthy hair. Use with John Frieda's Go Blonder Conditioner for best results. Safe for natural and color-treated blondes, but not recommended for cooler tones. Paraben, phthalate, silicone, ammonia, cruelty-free, and vegan-friendly.
  • GO BLONDER -  Lighten and tone to maintain natural subtle tones and beautiful highlights
  • FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free
  • SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights
  • CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about
  • MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible
info:
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Specifications

Product line

Go Blonder

Scent

Citrus

Net content statement

10 fl. oz.

Container type

Tube

Indications

Directions

Instructions

Work gently through wet hair, lather, rinse well and follow with Sheer Blonde Go Blonder Lightening Conditioner. Use daily to optimize lightening.

Warranty

Warranty information

At Kao USA Inc. (“KAO”), we stand behind our products and quality controls and guarantee your satisfaction if you purchased a Jergens, Jergens Natural Glow, SOL by Jergens, Curel, Biore, Ban, John Frieda, MegRhythm, MyKirei by KAO or Wakati product from us or one of our authorized sellers in the United States. However, because we are unable to control the quality of products sold by unauthorized sellers, unless otherwise prohibited by law, the Kao USA Inc. Satisfaction Guarantee is not available for products purchased from unauthorized sellers. The Guarantee is also limited to the original, end-user purchaser.

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Ingredients

Warnings

Customer ratings & reviews

4.6 out of 5 stars
stars
596 ratings179 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars81% (481)
  2. 4 stars8% (49)
  3. 3 stars5% (28)
  4. 2 stars2% (9)
  5. 1 star5% (29)

Reviews summary

Pros

  • : Has a refreshing grapefruit aroma.
  • : Enhances and brightens existing color without altering it.
  • : Maintains light, shiny hair color.
  • : The shampoo lathers well and leaves no residue.
  • : The product delivers substantial quantity and quality for its category.

Neutral

  • : It sometimes lightens but often yields little or no change.
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Showing 1-3 of 179 reviews

Jun 27, 2026
Reviewer name: Karenlynn
Top Reviewer
Walmart Associate
Item details
Shampoo and conditioner type: Daily Conditioners
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Great product for blondes Best price is found at Walmart

Helpful?4EW90UGMNM3N331172209
Nov 7, 2025
Reviewer name: LAFamily
Top Reviewer
Item details
Shampoo and conditioner type: Daily Shampoos
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

A must for Blonde hair

If the bottle was bigger with a pump it would be perfect. I love the formula and the sent. It washes away brassiness and buildup that dulls blonde hair. Will not lighten hair like getting your hair bleached or highlife. Good for brightening and taking brassiness away.

Helpful?4EW90UGMNM3N331172209
Nov 7, 2025
Reviewer name: LAFamily
Top Reviewer
Item details
Shampoo and conditioner type: Daily Conditioners
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

A must for Blonde hair

If the bottle was bigger with a pump it would be perfect. I love the formula and the sent. It washes away brassiness and buildup that dulls blonde hair. Will not lighten hair like getting your hair bleached or highlife. Good for brightening and taking brassiness away.

Helpful?4EW90UGMNM3N331172209
Price when purchased online

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