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[This review was collected as part of a promotion.] I received the scale in the Violet color and it is absolutely adorable! Nice footprint, it takes very minimal space on my kitchen counter. There are only two buttons to operate. The right is the power button as well as the Tare button. Tap once to turn on, then simply place the container used for measuring (cup, bowl, even a folded napkin), tap the power button lightly again and the scale zeroes out for the actual weight. The button on the left allows for changing the unit measurements. These include fluid ounces, lb/ounces, ml and grams. You can tap to see all of the units without removing the item. It is amazing how easy it is to use and how consistently accurate it is. Would definitely make eating portion controlled diets that much easier! Great for those that like to bake as well as you can tell the difference from measuring dry goods with a cup versus the scale. The differences in amount will surprise you! Has capacity for weighing up to 5000 g which I believe is over 10 lbs.