Nexxus Blonde Assure For Blonde Hair Purple, Keratin Protein Color Care Shampoo 8.5 oz
Nexxus Blonde Assure For Blonde Hair Purple, Keratin Protein Color Care Shampoo 8.5 oz
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Nexxus Blonde Assure For Blonde Hair Purple, Keratin Protein Color Care Shampoo 8.5 oz

84 ratings

Key item features

Nexxus Blonde Assure Shampoo for Color Treated or Natural Blondes 8.5 oz

  • Make your blonde even blonder
  • A specific purple shampoo to enrich and tone your bleached, platinum or silver hair
  • Developed by Nexxus New York color specialists, Blonde Assure combines Elastin Protein with Violet Pigments that can balance brassy tones
  • Gives a natural or intense look to any blonde shade
  • Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner
  • Reach the perfect blonde with new Nexxus Blonde Assure

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Customer ratings & reviews

4.6 out of 5 stars
stars
84 ratings69 reviews
How item rating is calculated
  1. 5 stars77% (65)
  2. 4 stars14% (12)
  3. 3 stars4% (3)
  4. 2 stars2% (2)
  5. 1 star2% (2)

Reviews summary

Pros

  • : Has a sweet and fruity aroma.
  • : The shampoo neutralizes yellow tones and brightens hair.
  • : Maintains bright, consistent color tone over time.
  • : Leaves hair with a rich, intense color.
  • : Helps maintain fresh color and reduces brassiness.

Neutral

  • : Can effectively neutralize brassy tones, but may not work for all hair types or shades.
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Showing 1-3 of 69 reviews

Jan 31, 2026
Reviewer name: Walmart customer
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Amazing for light, natural blondes too

My husband is 45, he has the lightest golden blonde hair I've seen naturally. Over the yrs it looked dull and kinda dead. So I bought him this shampoo and I am amazed by how much brighter it is. He's back to being so blonde again like he was 10 yrs ago. Like beach blonde barely above white. It's nearly as light as it was in his HS graduation photo.

Helpful?2UL1U0WBUKPZ281216827
Jul 30, 2025
Reviewer name: nefertitij2_2352
5 out of 5 stars
5 out of 5 stars review

Smells so good

LOVE LOVE LOVE this shampoo. The smell is incredible and it leaves your hair brighter with each use. I go see my hairdresser I'd say about every 3-4 months to have my roots touched up and after every touch up this shampoo is my saving grace. I absolutely recommend this shampoo. Don't get me started on how long this bottle has lasted me either. It's incredible

Review from influenster.com
Helpful?2UL1U0WBUKPZ281216827
Jun 1, 2025
Reviewer name: jackiema_4384
5 out of 5 stars
5 out of 5 stars review

Great for keeping your blonde bright

I used my well loved purple shampoo weekly and it's been able to keep my highlights looking fresh after 6 months. The product feels thick and good quality. The scent is nice. I have fine straight hair and recommend it for whoever has highlights.

Review from influenster.com
Helpful?2UL1U0WBUKPZ281216827
Current price is $21.99$25.87/fl oz
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