Nexxus Color Assure Shampoo for Vibrancy with Chromabond Sealer and Citric Acid, 16.5 fl oz
Nexxus Color Assure Shampoo for Vibrancy with Chromabond Sealer and Citric Acid, 16.5 fl oz
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Nexxus Color Assure Shampoo for Vibrancy with Chromabond Sealer and Citric Acid, 16.5 fl oz

2,652 ratings

Key item features

  • 40 Washes of Color Vibrancy: Protects against fade for up to 40 washes.
  • 3.3% Chromabond Sealer Technology: Preserves color depth, radiance, and tone.
  • Locks in Color and Shine: Seals cuticle to prevent stripping; ensures lasting radiance.
  • Repairs Damage with Smooth Finish: Citric acid formula strengthens and detangles.
  • Moisture Boost and Ionic Sealing: Adds hydration for softness and manageability.
  • Sulfate-Free and Consumer-Validated: 94% agree on color protection as per Home Use Test.

Specs

Hair type, All Hair TypesIngredient preference, Sulfate-FreeHair care key benefits, MoisturizingPrimary ingredient, Citric AcidFeatures, Zero LatherNet content statement, NT WT 16.5 fl oz

About this item

Product details

Hair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Hair color fading is tied to the integrity of your hair’s protein structure. Every exposure to physical, thermal, or chemical stress weakens keratin structures, making hair more vulnerable over time. Color treatments—like bleach, highlights, and dyes—with high pH can raise the cuticle and expose the inner cortex, leaving hair vulnerable to breakage and tonal irregularity.
  • 40 Washes of Color Vibrancy: Protects against fade for up to 40 washes.
  • 3.3% Chromabond Sealer Technology: Preserves color depth, radiance, and tone.
  • Locks in Color and Shine: Seals cuticle to prevent stripping; ensures lasting radiance.
  • Repairs Damage with Smooth Finish: Citric acid formula strengthens and detangles.
  • Moisture Boost and Ionic Sealing: Adds hydration for softness and manageability.
  • Sulfate-Free and Consumer-Validated: 94% agree on color protection as per Home Use Test.
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Hair type

All Hair Types

Ingredient preference

Sulfate-Free

Hair care key benefits

Moisturizing

Primary ingredient

Citric Acid

Indications

Directions

Instructions

Apply to wet hair. Lather. Rinse. Follow with Color Assure Conditioner.

Warranty

Warranty information



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Ingredients

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Customer ratings & reviews

4.1 out of 5 stars
stars
2,652 ratings1,990 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars53% (1,405)
  2. 4 stars25% (651)
  3. 3 stars10% (253)
  4. 2 stars3% (89)
  5. 1 star10% (254)

Reviews summary

Pros

  • : Leaves hair smelling fresh and pleasant.
  • : Maintains color vibrancy and prevents fading.
  • : The item was provided at no cost for testing through influenster.
  • : Produces a generous amount of lather.

Neutral

  • : Can be effortless, but may require extra time and effort for some users.
  • : Offers varying value, with some models feeling affordable and others overpriced.
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Showing 1-3 of 1,990 reviews

Oct 9, 2026
Reviewer name: Michelle
Item details
Count: 1
Size: 16.5 fl oz
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Nexus shampoo

Absolutely love this shampoo works so good leaves your hair feeling so soft and shiny, definitely helps with color if you dye your hair. It also smells so amazing, extremely over satisfied with this product and recommend to anyone too try guaranteed you will feel same, description of product was very detailed and informative as well

Helpful?6PGZMNPFPYAU233857047
Oct 9, 2026
Reviewer name: Susan
Top Reviewer
Item details
Count: 1
Size: 16.5 fl oz
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

I prefer Enjoy for my hair, as it's one of the only hair products that works for my hair. This shampoo is the second one that works, as both don't leave my hair oily afterwards. And company's are always changing a product that works just right ti something that doesn't. Enjoy did that, from a Hydrating to a Super Hydrating. Yep, made my hair oily. If I need extra conditioning, I'll add it! So Assure, which also changed its' look, was a take a chance, purchase. And, I couldn't remember if it was Therrappe or Nexxus. So I chose the closest to what old bottle looked like. Took too much of my time. Anyway, it is the right one. And, less expensive. I do love Enjoy and will get another bottle; however, this will always be available for my hair. I cannot do any with conditioner, extra hydrating, just shampoo, please.

Helpful?6PGZMNPFPYAU233857047
Jul 29, 2026
Reviewer name: Elizabeth
Top Reviewer
Item details
Count: 1
Size: 16.5 fl oz
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Was definitely worth the price glad it was a litt l bit bigger for your buck I didint want to spend this much but was definitely worth it the shampoo made my hair come out nice and soft and made my hair shinner my hair was so dry for the dye but so glad I splurged kept getting cheap shampoos sulfate free but did nothing made them still dry nexus is the best hands down

Helpful?6PGZMNPFPYAU233857047
Current price is $17.97$1.09/fl oz
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