e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Deep Brown, 0.32oz
e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Deep Brown, 0.32oz
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e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Deep Brown, 0.32oz

4,105 ratings
e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Deep Brown, 0.32oze l f Lash N Roll Curling Lifting Mascara Deep Brown 0 32oze l f Lash N Roll Curling Lifting Mascara Pitch Black 0 32oz
Actual ColorDeep Brown

Key item features

  • Mega-curling mascara
  • Curling mascara gives your lashes maximum curl and lift
  • Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
  • Smudge- and flake-resistant formula
  • 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
  • This product is made in a Fair-Trade Certified factory

Specs

Brand, e.l.f. CosmeticsMakeup shade, Chocolate ToneColor, BrownColor category, BrownMakeup brush & applicator type, Curved Wand, Classic WandMakeup finish, Matte

About this item

Product details

Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

Shade Descriptions:
  • Pitch Black (a deeper, more pigmented black shade)
  • Brown

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

  • Mega-curling mascara
  • Curling mascara gives your lashes maximum curl and lift
  • Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
  • Smudge- and flake-resistant formula
  • 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
  • This product is made in a Fair-Trade Certified factory
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Brand

e.l.f. Cosmetics

Makeup shade

Chocolate Tone

Color

Brown

Color category

Brown

Directions

Instructions

Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes. Use the longer bristles to comb through lashes to separate and lift. Layer a second or third coat for maximum curl before the first coat has dried.

Ingredients

Customer ratings & reviews

4.5 out of 5 stars
stars
4,105 ratings3,383 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars68% (2,774)
  2. 4 stars19% (792)
  3. 3 stars8% (348)
  4. 2 stars2% (96)
  5. 1 star2% (95)

Reviews summary

Pros

  • : Offers great value at this cost.
  • : Does not form clumps on lashes or during application.
  • : Goes on evenly without clumping.
  • : Features a unique shape for even lash separation and coating.
  • : Provides noticeable lash extension.

Neutral

  • : Can add noticeable volume, but may not deliver significant thickness.
Generated by AI
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
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Showing 1-3 of 3,383 reviews

Sep 23, 2026
Reviewer name: Heather
Top Reviewer
Item details
Color: Pitch Black
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Great for the price

I have short lashes. I use the lash curler and still do not get much definition with pretty much any mascara. So I've grown not to expect too much. This goes on nice and has a curled wand. It works just as good as any higher priced product, at least for me. Easy to take off as well. I just use the makeup remover towels and it's off in a few swipes.

Helpful?41VMO0OIFPY12311638994
Sep 12, 2026
Reviewer name: Kay
Top Reviewer
Item details
Color: Deep Brown
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Now my go to mascara

Finally a mascara for someone in her 80's that doesn't smudge or give you raccoon eyes.

Helpful?41VMO0OIFPY12311638994
Aug 25, 2026
Reviewer name: Jayla W
5 out of 5 stars
5 out of 5 stars review

I absolutely love it!

Honestly I've been using this mascara for YEARS! It's my go too ride or die mascara and I honestly can't find a replacement and I've tried TONS of mascaras from drug store to high end. I think the only thing I wish was different is a waterproof version, I have really bad allergies and my eyes are constantly watery. Towards the end of the day it looks a little messy, but even with that my lashes still hold up for 90% of the day!

Review from eyeslipsface.com
Helpful?41VMO0OIFPY12311638994
Current price is $7.00$21.88/oz
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