Equate Advanced Firming & Anti-Wrinkle Day Cream for Moisturizing the Face and Neck, 1.7 oz
Equate Advanced Firming & Anti-Wrinkle Day Cream for Moisturizing the Face and Neck, 1.7 oz
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Equate

Equate Advanced Firming & Anti-Wrinkle Day Cream for Moisturizing the Face and Neck, 1.7 oz

785 ratings

Key item features

  • Net content: 1.7 oz (48 g) jar
  • Formula made with Pro-Vitamin A and a tetrapeptide complex
  • Listed ingredients include shea butter, panthenol (Pro-Vitamin B5), and tocopheryl acetate (Vitamin E)
  • Designed for all skin types
  • Helps moisturize skin that feels dry
  • Rub gently on the face and neck; can be applied before makeup
  • For everyday use, morning or throughout the day
  • Discontinue use if redness or irritation occurs

Specs

Brand, EquateSkin care concern, DrynessPrimary ingredient, Pro-Vitamin A|Tetrapeptide complexSkin care key benefits, MoisturizingForm, CreamSpf value, 0

About this item

Product details

Equate Advanced Firming & Anti-Wrinkle Day Cream is an everyday moisturizer made for the face and neck, helping to replenish skin that feels dry. Its formula is made with Pro-Vitamin A and a tetrapeptide complex, along with listed ingredients like shea butter, panthenol (Pro-Vitamin B5), and tocopheryl acetate (Vitamin E). Designed for all skin types, it fits easily into a daily skincare routine. To use, rub it gently onto the face and neck. It can be applied before makeup and used first thing in the morning or throughout the day, making it simple to work into your everyday moisturizing step.
  • Net content: 1.7 oz (48 g) jar
  • Formula made with Pro-Vitamin A and a tetrapeptide complex
  • Listed ingredients include shea butter, panthenol (Pro-Vitamin B5), and tocopheryl acetate (Vitamin E)
  • Designed for all skin types
  • Helps moisturize skin that feels dry
  • Rub gently on the face and neck; can be applied before makeup
  • For everyday use, morning or throughout the day
  • Discontinue use if redness or irritation occurs
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Brand

Equate

Skin care concern

Dryness

Primary ingredient

Pro-Vitamin A|Tetrapeptide complex

Skin care key benefits

Moisturizing

Indications

Directions

Instructions

Rub gently on the face and neck. Apply before makeup or as-is Can replace the need for foundation. Can be used first thing in the morning or throughout the day.

Warranty

Warranty information

Equate Satisfaction Guaranteed For more information call 1-888-287-1915 or visit Walmart.com/help

Ingredients

Warnings

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Customer ratings & reviews

4.5 out of 5 stars
stars
785 ratings251 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars74% (581)
  2. 4 stars11% (90)
  3. 3 stars6% (50)
  4. 2 stars2% (15)
  5. 1 star6% (49)

Reviews summary

Pros

  • : Offers similar quality at lower cost.
  • : The item feels smooth on face and neck and is easy to use.
  • : The cream reduces lines and improves skin texture in the area.
  • : Leaves skin with a gentle sensation.
  • : Leaves skin soft and hydrated.

Cons

  • : May be too strong for some users.
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Showing 1-3 of 251 reviews

Jun 4, 2026
Reviewer name: Walmart customer
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Excellent!

I've been using this for years! It works as well or better than your more expensive creams.

Helpful?0ROXBY5IEHL22055633201
Jan 20, 2026
Reviewer name: Catherine
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Face Lift

Better than expected. It feels wonderful to the touch and goes on so smoothly you wouldn't know it was on your skin. It's making my face look awesome.

Helpful?0ROXBY5IEHL22055633201
May 25, 2025
Reviewer name: Jen
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Surprisingly Effective

Used plenty of retinol products before. They were good but their application and storage were tedious. It felt as if I was paying more through effort. I didn't expect much from this cream but thought it would be moisturizing if nothing else. To my surprise, it worked just as well! I woke up with noticeably softer-looking skin. I prefer to use it as a night cream. It comes sealed and the cream is very thick yet smooth. I apply it through quick yet gentle pats in upward motions.

Helpful?0ROXBY5IEHL22055633201
Current price is $9.47$5.57/oz
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