Sony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model
Sony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model
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Sony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model

Key item features

  • Mini LED Brightness: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver captivating brightness and authentic contrast.
  • Real-World Colors: Access billions of accurate real-world colors with XR Triluminos Pro.
  • AI Enhancement: XR Processor with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Google TV Integration: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
  • Cinematic Experience: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • Gaming Features: Take your PS5 gaming to the next level with BRAVIA exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming.
  • Advanced Sound: With Acoustic Multi-Audio, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
  • Voice Clarity: Hear peoples voices clearly, even in loud action scenes, with Voice Zoom 3 powered by AI technology.
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Current price is $4,498.00
Price when purchased online
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Arrives by Wed, Jul 15
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Sold and shipped by Datavision Computer Video
4.438351611831173 stars out of 5, based on 3010 seller reviews(4.4)
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About this item

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Customer ratings & reviews

4.5 out of 5 stars
stars
17 ratings16 reviews
How item rating is calculated
  1. 5 stars71% (12)
  2. 4 stars18% (3)
  3. 3 stars0% (0)
  4. 2 stars12% (2)
  5. 1 star0% (0)

Reviews summary

Pros

  • : Colors are rich and details stand out.
  • : Sound is very clear without additional devices.
  • : Features a space-saving design with no borders.
  • : Colors are deep and vibrant, enhancing visual content.
  • : Seamlessly connects to gaming console and soundbar.

Cons

  • : Difficult to use and may not function properly out of the box.
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Showing 1-3 of 16 reviews

Nov 28, 2025
NautilusPIMP
5 out of 5 stars review

Seller Verified Purchase

AMAZING TELEVISION......PATHETIC REMOTE CONTROL

This tv is unbelievable. Everything about it is perfect....with the exception of the worthless, TINY remote control. This is a $6500 Sony 98'' television. This remote is simply unacceptable. I immediately ordered a new universal Sony remote with backlit buttons and a numeric keypad and play/pause/rewind/fast forward options.

Review from sony.com
Helpful?1C5WTJE6HMDL16573520457
reply from Sony North America Customer Support

Hi NautilusPIMP, We are elated to hear that you find your 98-inch Sony BRAVIA 5 "unbelievable" and that everything about the TV itself is perfect, leading to a five-star rating! We are thrilled that the TV's performance and quality are truly outstanding. However, we sincerely apologize that the included remote control was disappointing. We appreciate you sharing your detailed and honest feedback about the size, lack of backlighting, and missing dedicated keys. We have noted your comments and will certainly be sharing your concerns about the included remote with our Product Development Team for their review and consideration in future accessory designs. Thank you for choosing Sony! Regards, Dominick

Jan 1, 2026
CRSU
5 out of 5 stars review

Seller Verified Purchase

Great TV

Bought this 3 weeks ago and TV looks great, we use it to watch Movies, Football and regular Television and the picture looks wonderful. Set up is a pain but got through it and love it

Review from sony.com
Helpful?1C5WTJE6HMDL16573520457
reply from Sony North America Customer Support

Hi CRSU, It brings us great satisfaction to hear that your BRAVIA 5 is providing such a wonderful picture for your movies, football, and daily viewing. While we understand the setup took a bit of effort, we are delighted that you are now loving the results of your new TV. We really appreciate you being part of the Sony family. Regards, Dominick

Nov 29, 2025
Willow1003
5 out of 5 stars review

Seller Verified Purchase

Awesome!!!

Received as a gift!! And love the quality of the picture

Review from sony.com
Helpful?1C5WTJE6HMDL16573520457
reply from Sony North America Customer Support

Thank You for the Fantastic Review, Willow1003! We are absolutely thrilled to hear that your new K-65XR50C television was a gift and that you are enjoying it so much! It is incredibly rewarding to know that the quality of the picture is making such a positive impression. We put a tremendous amount of effort into delivering the clear, vibrant, and stunning images you expect from a premium Sony TV, and we are delighted that it shines through in your viewing experience. Thank you again for sharing your feedback and for making Sony a part of your home! Best regards, Gus, Sony Social Media Team