

Sony 98” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-98XR50, 2025 Model
Key item features
- Mini LED Brightness: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver captivating brightness and authentic contrast.
- Real-World Colors: Access billions of accurate real-world colors with XR Triluminos Pro.
- AI Enhancement: XR Processor with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Google TV Integration: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
- Cinematic Experience: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- Gaming Features: Take your PS5 gaming to the next level with BRAVIA exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming.
- Advanced Sound: With Acoustic Multi-Audio, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
- Voice Clarity: Hear peoples voices clearly, even in loud action scenes, with Voice Zoom 3 powered by AI technology.
Specs
- Screen size98 in
- Resolution4K UHD
- DisplayLED
- Refresh rate120 Hz
- Television type4K Ultra HD TVs
- Smart techY
Reviews summary
Pros
- : Colors are rich and details stand out.
- : Colors are deep and vibrant, enhancing visual content.
- : Features a space-saving design with no borders.
- : Seamlessly connects to gaming console and soundbar.
Cons
- : Difficult to use and may not function properly out of the box.
- Free shipping
Free 30-day returns
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About this item
Product details
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast.
- Access billions of accurate real-world colors with XR Triluminos Pro™.
- XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get access to all your favorite streaming apps in one place with Google TV™. With Google Assistant™, simply use your voice to search and ask questions.
- Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.
- Movies are included with access to the largest IMAX® Enhanced collection in the SONY PICTURES CORE app.
- See picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE.
- Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®.
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image™ and AI technology.
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
- With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
- Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™ powered by AI technology.
- Pair your BRAVIA TV with compatible BRAVIA Theater soundbars to unlock Acoustic Center Sync for elevated audio and enhanced dialogue.
- Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and discover useful features.
- Take your PS5® gaming to the next level with BRAVIA exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and SBTM.
- Premium two-way narrow stand – low-profile position or raised to accommodate a soundbar.
- BRAVIA Cam (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
Specifications
Screen size
Resolution
Display
Refresh rate
Warranty
Warranty information
Warnings
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Customer ratings & reviews
Reviews summary
Pros
- : Colors are rich and details stand out.
- : Colors are deep and vibrant, enhancing visual content.
- : Features a space-saving design with no borders.
- : Seamlessly connects to gaming console and soundbar.
Cons
- : Difficult to use and may not function properly out of the box.
Customer photos






+8 images
Showing 1-3 of 16 reviews
Seller Verified Purchase
AMAZING TELEVISION......PATHETIC REMOTE CONTROL
This tv is unbelievable. Everything about it is perfect....with the exception of the worthless, TINY remote control. This is a $6500 Sony 98'' television. This remote is simply unacceptable. I immediately ordered a new universal Sony remote with backlit buttons and a numeric keypad and play/pause/rewind/fast forward options.
Hi NautilusPIMP, We are elated to hear that you find your 98-inch Sony BRAVIA 5 "unbelievable" and that everything about the TV itself is perfect, leading to a five-star rating! We are thrilled that the TV's performance and quality are truly outstanding. However, we sincerely apologize that the included remote control was disappointing. We appreciate you sharing your detailed and honest feedback about the size, lack of backlighting, and missing dedicated keys. We have noted your comments and will certainly be sharing your concerns about the included remote with our Product Development Team for their review and consideration in future accessory designs. Thank you for choosing Sony! Regards, Dominick
Seller Verified Purchase
Great TV
Bought this 3 weeks ago and TV looks great, we use it to watch Movies, Football and regular Television and the picture looks wonderful. Set up is a pain but got through it and love it
Hi CRSU, It brings us great satisfaction to hear that your BRAVIA 5 is providing such a wonderful picture for your movies, football, and daily viewing. While we understand the setup took a bit of effort, we are delighted that you are now loving the results of your new TV. We really appreciate you being part of the Sony family. Regards, Dominick
Seller Verified Purchase
Awesome!!!
Received as a gift!! And love the quality of the picture
Thank You for the Fantastic Review, Willow1003! We are absolutely thrilled to hear that your new K-65XR50C television was a gift and that you are enjoying it so much! It is incredibly rewarding to know that the quality of the picture is making such a positive impression. We put a tremendous amount of effort into delivering the clear, vibrant, and stunning images you expect from a premium Sony TV, and we are delighted that it shines through in your viewing experience. Thank you again for sharing your feedback and for making Sony a part of your home! Best regards, Gus, Sony Social Media Team
