Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) + Deco Gear 4K HDMI 2.0 Cable x2 + Movie Streaming & 26 Month Extended Protection | Official Sony Partner |
Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) + Deco Gear 4K HDMI 2.0 Cable x2 + Movie Streaming & 26 Month Extended Protection | Official Sony Partner |
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Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) + Deco Gear 4K HDMI 2.0 Cable x2 + Movie Streaming & 26 Month Extended Protection | Official Sony Partner |

|191 ratings

Key item features

Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) + Deco Gear 4K HDMI 2.0 Cable w/Pure Copper Conductors x2 + Premiere Movie Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000)

Specs

Screen size, 77 inResolution, 4K (2160P)Display, OLEDRefresh rate, 120 HzBrand, SonyTelevision type, OLED TVs

About this item

Product details

E990SNXR77A95L


    IN THE BOX:
  • Sony Bravia XR A95L 77" 4K HDR OLED Smart TV XR77A95L (2023 Model)
  • Table-top stand
  • AC power cord
  • Quick Setup Guide
  • Operating Instructions
  • Limited Warranty

  • BUNDLE INCLUDES:
  • Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023)
  • Tech Smart USA Premiere Movies Streaming 2020 Digital Download Card for PC
  • Deco Gear CPS Exclusive 26 Months Premium Extended Service Protection Plan Includes Accidental and Burn-In Coverage
  • Deco Gear 4K HDMI 2.0 Cable w/Pure Copper Conductors x2

BRAVIA XR A95L QD-OLED 4K HDR Google TV (2023)

See what makes this TV special

Our best color, powered by our most powerful processor

Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM.

BRAVIA combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

    • The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.

    • The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and high brightness.

    • Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple Airplay. 

See what makes this TV special
Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR.

Our best color, powered by our most powerful processor
Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM.

The screen is the speaker for picture and sound in perfect harmony
Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The entertainment you love. With help from Google
Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.

Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation5 for absolute immersion.

Beautifully designed to compliment your viewing experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Designed with the environment in mind
Sony TVs are engineered to deliver stunning design with the environment in mind.

Picture

Incomparable colors. Phenomenally vibrant.
See fresh, bright colors and pure blacks. Our Cognitive Processor XR maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism.

Extending color volume for our widest ever palette
Millions of individual, self-illuminating pixels. Billions of real-world colors. XR Triluminos Max delivers wide shades and hues, even in bright scenes.

More vivid colors and realistic textures at all brightness levels than conventional TV

Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. ...

Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) + Deco Gear 4K HDMI 2.0 Cable w/Pure Copper Conductors x2 + Premiere Movie Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000)
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Screen size

77 in

Resolution

4K (2160P)

Display

OLED

Refresh rate

120 Hz

Warranty

Warranty information

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Warnings

Customer ratings & reviews

4.5 out of 5 stars
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191 ratings191 reviews
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Showing 1-3 of 191 reviews

Feb 6, 2026
Reviewer name: K
Sold and shipped byBeach Camera
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

W O W --- THIS TV BLOWS MY MIND!!!

I will be honest, I really did not want to spend that much $$$ on a 77" TV but that being said I'M GLAD I DID!!! --- Sony's Research and Development really shines through ... I wanted something NICE capable of interacting with my Sony Bravia Theater BAR 9 Center Channel in our Theater Room --- It was time to move my 2018 Award Winning Sony Bravia 75" 4K LED HDR UHD X1 X900F (the Best TV I have ever owned) to another room for more years of enjoyment. I want to point out the fact that this Television is a 2023 Model but this SONY "MASTER SERIES" BRAVIA 77" QR-OLED 4K ULTRA HD XR A95L was the 2024 Top Pick OLED AWARD WINNER ACROSS THE BOARD --- In my research comparing the X95L with the 2025 Televisions there is not anything comparable when weighing all the features and the MASTER SERIES QUALITY --- Google this TV and read all the information --- I just wanted the AWESOME PICTURE QUALITY: SUCH CLARITY -- SMOOTH DELIVERY -- MONUMENTAL MOTION -- EXACTING CRISP COLOR SATURATION (BY MY MEASURE TRUE PURITY) -- THE BLACKS AND THE WHITES ARE EXCELLENT AND THE BUILD QUALITY IS VERY GOOD ------- AN ALL-AROUND TRUE WORK OF ART!!! . The A95L Offers A Split Screen Viewing Option And Allows For Two (2) Separate Sources Simultaneously --- And Sony Incorporated The Video Chat Function Which Includes The High Quality Custom Removable Camera -- More than likely these are Functions I will not utilize but I know many would enjoy these Features . I hope this helped --- I do highly recommend reading the Specific Specifications on Sony's Website or make a choice on a Google Search . God Bless!

Helpful?69YG4TG1NWVC14222010546
reply from SonyListens

Hi K, We are ecstatic to learn that your investment in the A95L has proven to be such a rewarding upgrade for your theater room. It is truly an honor to hear that our Master Series quality continues to earn a place in your home, especially following the legacy of your faithful X900F.Your detailed breakdown of the QD-OLED’s "true purity" in color and the seamless integration with your BRAVIA Theater Bar 9 perfectly highlights the cinematic synergy we strive for. We designed the A95L to be a work of art in both performance and build, and knowing that the clarity, motion, and depth of blacks have impressed a long-time Sony enthusiast like yourself means the world to our team.Thank you for your incredible recommendation and for continuing to make Sony the centerpiece of your home entertainment experience.Best regards, Dominick

Feb 4, 2026
Reviewer name: JoeA95l
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Beautiful Tv

This TV is by far the best tv I ever owned. Been a Sony customer for a long time and the A95L is just an amazing tv. Picture is unreal right out of the box. Sound is incredible really don't need a sound bar.

Review from sony.com
Helpful?69YG4TG1NWVC14222010546
reply from Sony North America Customer Support

Hello JoeA95l, Thank you for choosing Sony! We're elated to hear that the XR-65A95L has become your favorite TV and that it continues the legacy of your long-term loyalty to Sony. The outstanding picture quality right out of the box and impressive sound that you mention truly showcase the advanced technology we strive to deliver. It’s wonderful to know the TV is exceeding your enjoyment without the need for additional equipment. Best regards, -Fred

Nov 18, 2025
Reviewer name: Joe527
5 out of 5 stars
5 out of 5 stars review

Best tv by a long shot

Picked up the 65” on 9/10/25 and got yo say this tv is a beast. The picture quality it perfect sound quality is amazing without a sound bar. I truly recommend the A95L

Review from sony.com
Helpful?69YG4TG1NWVC14222010546
reply from Sony North America Customer Support

Hi Joe527! Thank you so much for sharing your feedback with us. We are really happy to hear your positive experience with the XR-65A95L. It’s fantastic to know that the picture and sound quality have made such an impact for you. Just to highlight a few features; this model offers stunning OLED visuals with vibrant colors and deep blacks, powered by our Cognitive Processor XR for incredibly lifelike images. Plus, the built-in speakers deliver immersive sound that truly fills the room, so no additional soundbar is needed. We appreciate you choosing Sony. Your recommendation means a lot to us! Best regards, Estefany

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Sold and shipped by Beach Camera
4.250173154176479 out of 5 stars
4.3 stars out of 5, based on 7265 seller reviews(4.3)
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