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BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant, Medium Brown, 4g

BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant, Medium Brown, 4gBOLDIFY Root Touch Up Powder with Brush Covers Thinning Hair Grays Water Resistant Medium Brown 4gBOLDIFY Root Touch Up Powder with Brush Covers Thinning Hair Grays Water Resistant Black 4gBOLDIFY Root Touch Up Powder with Brush Covers Thinning Hair Grays Water Resistant Dark Brown 4gBOLDIFY Root Touch Up Powder with Brush Covers Thinning Hair Grays Water Resistant Light Blonde 4g
Hair Color Shade:Medium Brown

Key item features

  • BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant, Medium Brown, 4g
  • Cover roots and thinning patches in seconds
  • Water-resistant formula lasts up to 24 hours
  • Comes with a dual-ended brush for precise application
  • Infused with squalane for a natural, seamless finish
  • Dermatologist tested and safe for all hair types
  • Easy to wash out with shampoo, non-staining
Current price is $17.94
Price when purchased online
  • Free 90-day returns
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About this item

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Customer ratings & reviews

4.2 out of 5 stars
stars1,543 ratings799 reviews
How item rating is calculated
4.7
3.7
3.6
3.6
3.2
2.5
  1. 5 stars69% (1,064)
  2. 4 stars10% (147)
  3. 3 stars6% (92)
  4. 2 stars6% (92)
  5. 1 star10% (148)

Reviews summary

Pros

  • : Application is straightforward with the included applicator.
  • : Covers roots well, even for light hair colors.
  • : Blends seamlessly with hair color.
  • : Has a non-irritating texture for comfortable application.

Neutral

  • : Can be effective, but inconsistent in coverage.
  • : Can be a perfect match, but may vary in shade or tone.
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Showing 1-3 of 799 reviews

Feb 14, 2026
gail
Item details
Hair color shade: Black
5 out of 5 stars review

Verified Purchase

I'm hooked. I love it!

I have only used the nice brush enclosed so far to apply it because it takes so little. So nice to be able to cover those stray grays. Apply gently to get it just on the hair. Or, rub it on deeper to fill in a thin spot. Can get a smudge on your face if close to the hairline. I try not to touch it. I use just a little on my eyebrows too. I was impressed enough that I gave one to a friend. I am hooked. I love it! Hope they come out with a little sleeve to keep the brush in.

Helpful?17NVW894BSYF12235972436
Dec 9, 2025
MONIKA
Top Reviewer
Item details
Hair color shade: Dark Brown
5 out of 5 stars review

Verified Purchase

Versatile product!

I have a bit of thinning at my hairline and this powder works pretty well to fill in spare spots. You have to get a fair amount of product on the sponge and then pat it, don't rub. I was pleasantly surprised when I used it on my brows. Not only does it look pretty natural (I have very sparse brows) but it lasted a long time, all day, over night even and then just a touch up in the AM. I use a micro brow pencil to get my “outline” and then fill in with the powder. It comes with an amazing little brush too!

Helpful?17NVW894BSYF12235972436
Oct 24, 2025
Rebecca
Top Reviewer
Item details
Hair color shade: Light Blonde
5 out of 5 stars review

Verified Purchase

i love this! it makes me look like i have highlights and covers grays. this one is supposed to come with a little brush that i have seen before. i assume it will allow for more focused streaks. i want both! using this before, a coworker who is always going to get her hair done asked if i got highlights. id say it passed the test

Helpful?17NVW894BSYF12235972436