Most shoppers know it as kraft paper. On this page, you’ll see it listed as kraft paper rolls, packing paper, wrapping paper, or masking paper depending on the intended use. Rolls come in common widths like 12 in, 18 in, 24 in, 30 in, and 36 in, with lengths that range from dozens to hundreds of feet.

• Kraft paper roll: go-to for wrapping, packing, and crafts.
• Masking paper: often used for project prep and cover-ups.
• Flooring/bulletin board paper: sized for larger surfaces.
• Honeycomb packing paper: cushioning alternative for shipping.

If you’re shopping, consider the roll width for your project and the paper weight listed in pounds (#) or GSM.

In our selection, “brown paper” generally refers to kraft-toned paper products across different formats. It’s a color and style descriptor rather than one single item.

• Rolls: kraft wrapping/packing paper in various widths and lengths.
• Sheets: craft paper and larger sheets for art and packaging.
• Cardstock: heavier brown sheets for cards and scrapbooking.
• Bags: treat bags and gusseted paper bags.
• Project papers: masking, flooring, and bulletin board paper.

Products vary in thickness (e.g., around 80 GSM sheets, 30–40# rolls, or 200 GSM cardstock), finish, and size. Checking the item’s width, length, and weight can help you match it to your task.

Brown kraft paper is versatile and shows up in lots of projects.

• Packing & moving: wrapping items, layering between dishes, and void fill.
• Gift wrap & decor: simple gift wrapping, table runners, and photo backdrops.
• Arts & crafts: drawing, stamping, DIY banners, and school projects.
• Shipping & small business: parcel wrap and protective cushioning.
• Surface cover: protecting tables and floors during projects, bulletin boards, and easel paper.

Different formats support different jobs—rolls cover large areas, sheets are easy for crafting, and honeycomb-style paper adds cushioning. Adhesion and finish can vary by surface and tape; trying a small spot first can help.

The classic “brown paper” most people mean is kraft paper—especially the kraft wrapping/packing rolls you see in widths like 12–36 inches and basis weights such as 30# or 40#.

• Kraft rolls: everyday brown paper for wrapping, packing, and covering.
• Masking paper: brown rolls for general project prep and covering.
• Kraft cardstock: thicker brown sheets (e.g., around 200 GSM) for cards and scrapbooks.
• Construction paper: brown-colored sheets for classroom and crafts.

If you’re deciding between them, think about format and thickness: rolls are great for large surfaces and wrapping; cardstock works for sturdier crafts; masking paper helps with coverage during projects.

Good storage can help keep kraft paper tidy and usable.

• Keep it dry: store in a cool, low-humidity spot to reduce curling or waviness.
• Protect the edges: secure the loose end with a band or a small piece of tape.
• Prevent creases: stand rolls upright or hang them on a rod instead of laying heavy items on top.
• Avoid long sun exposure: store away from direct light to keep the color looking consistent.
• Label by size: note width and weight so you can grab the right roll quickly.

For sheets and cardstock, lay them flat in a folder or bin to help minimize curling.