Brand: Loma(153)

Think about your hair’s current needs, then match to the set that aligns with them:

• Dry or frizzy: Choose a moisturizing duo and consider adding a weekly deep-conditioning treatment to help with softness and manageability.
• Everyday cleansing: A daily shampoo and conditioner can keep things balanced without feeling heavy.
• Blonde or gray with brassiness: A violet shampoo/conditioner duo can help reduce yellow tones over time.
• Extra softness and shine: Look for a nourishing duo and pair with a lightweight leave-in oil on damp hair.

Product pages list hair-type notes, scent, and available sizes, which can help you choose. Availability for pickup or delivery may vary by location.

Start with clean, damp hair and build slowly so you don’t overload your curls.

1. Emulsify a small amount between your hands.
2. Rake through from mid-lengths to ends, then scrunch upward to encourage curl pattern.
3. Air-dry for a softer finish, or diffuse on low heat to boost volume.
4. For extra humidity control, consider layering a light amount of medium-hold gel on top.
5. On dry hair, smooth a pea-sized amount over frizz or to refresh definition.

The right amount varies by texture and density. Starting with less and adding as needed can help you avoid stiffness. Check the product page for hold level and any usage tips specific to the formula.

Some lightweight leave-in oils on this page are labeled as heat protectants. Here’s a general approach:

1. Towel-dry hair so it’s damp, not dripping.
2. Dispense a small amount (1–2 drops for fine hair; a bit more for thick or coarse).
3. Apply mid-lengths to ends, avoiding the roots to help prevent weigh-down.
4. Comb through to distribute, then blow-dry or style with hot tools using the tool’s recommended settings.

Using too much oil can reduce volume, so adjust the amount to your hair type. If layering with a cream, apply oil first, then the cream. Always follow the directions on the bottle for best results.

Build volume in layers so hair stays touchable instead of stiff.

1. Apply a lightweight volumizing lotion at the roots on damp hair.
2. Blow-dry with a round brush, lifting sections to create lift at the crown.
3. Finish with a medium-hold texture or finishing spray, misting from 8–10 inches away for an even, airy finish.
4. For next-day refresh, flip your hair and give a quick, light spritz at the roots.

Use smaller amounts on fine hair and add as needed to avoid crunch. Product pages list hold levels and application tips, and you can review sizes and availability for pickup or delivery at checkout.

Each styling type offers a different balance of hold, texture, and finish:

• Forming paste: Often a maximum-hold, matte finish that’s great for defined shapes and long-lasting texture.
• Fiber putty: Medium to firm hold with a fibrous feel for separation, piecey texture, and flexible control.
• Molding cream: Creamier, medium hold with a softer, more touchable finish that’s easy to restyle.

Warm a pea-sized amount in your palms before applying to dry or slightly damp hair, then build gradually. Check each product’s hold level and finish on the page to match your hairstyle and hair type.