Supporting Black Communities

Black history is more than just the past. Black history is every day. Walmart is committed to celebrating our Black associates, entrepreneurs, and African American communities across the US whose legacies are in the making. From makeup and fashion to food and beyond, you can browse our wide assortment of products from Black-owned businesses and items that celebrate Black culture at everyday low prices.

Black is beautiful

From your crown to your toes, Walmart has everything you need to shine. Whether you're looking for some new lipstick or a leave-in conditioner, you'll be able to find all things beauty by Black-owned brands at Walmart. Shop the selection of Black-owned cosmetics, bath and body, haircare, and skincare from brands you know and love, like CURLS, Mixed Chicks, The Lip Bar, Mielle Organics, Miss Jessie's, and more. Love a brand and want to learn more? Meet the owners in our Black founders spotlight and exclusive interviews.

Toys, collectables, movies, and more

Need the perfect gift for your little one? Shop the selection of toys, where you can find dolls from Fresh Dolls and Barbie. If you're looking for something to proudly showcase Black excellence in your home, browse the selection of collectables to find Funko POP!s of famous Black musicians, athletes, actors, and more. Want some new wall art? Check out the home and decor category to find printed portraits, framed canvases, posters, and art by Black artists.

When you're ready to relax, pop in a movie or put on some music. You can find classics like Malcolm X and Remember the Titans, and newer releases like Hidden Figures and Get Out on DVD and Blu-ray. When it's time to read, choose from a wide selection of books for the whole family. Read Little Leaders and Hair Love to the little ones, and pick up something from Bell Hooks, Ibram X. Kendi, or Trevor Noah for yourself.

No matter the month, Walmart celebrates Black history and Black excellence. Want to learn more? Check out the Walmart Center for Racial Equity to see how we're supporting the Black community today and every day.