L'Oreal Paris Superior Preference Permanent Color, 5CG Iced Golden Brown 1 ea
L'Oreal Paris Superior Preference Permanent Color, 5CG Iced Golden Brown 1 ea
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L'Oreal Paris Superior Preference Permanent Color, 5CG Iced Golden Brown 1 ea

1,517 ratings
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Key item features

  • L'Oreal Paris Superior Preference Permanent Color, 1 ea
  • [5CG] Iced Golden Brown
  • Formulated by a master colorist 
  • Color lasts up to 8 weeks 
  • Translucent color
Price when purchased online
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Product details

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Customer ratings & reviews

3.7 out of 5 stars
stars
1,517 ratings1,288 reviews
How item rating is calculated
  1. 5 stars54% (821)
  2. 4 stars13% (202)
  3. 3 stars5% (83)
  4. 2 stars5% (82)
  5. 1 star22% (329)

Reviews summary

Pros

  • : Offers good quality at lower cost.
  • : Application is quick and requires minimal effort.
  • : Appears authentic and true to natural tone.
  • : Produces a range of blonde shades with varying warm and cool tones.

Cons

  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,288 reviews

Jun 27, 2026
Reviewer name: Walmart customer
Top Reviewer
Item details
Color: 9GR LIght Reddish Blonde
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

I am so happy to choose this color. It's a best reddish blonde I ever had. Very natural looking and it was easy to follow the directions. Definitely have to use the conditioner after every wash. This is my favorite color now. I will buy it again.

Helpful?543DO8T51RG5294237806
Nov 5, 2016
Reviewer name: PEPPERG99
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Review from walmart.ca
Helpful?543DO8T51RG5294237806
Apr 30, 2025
Reviewer name: Deb
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review
Review from walmart.ca
Helpful?543DO8T51RG5294237806