Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model
Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model
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Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model

|4 ratings

Key item features

  • Movies included with your TV in premium picture quality – Access SONY PICTURES CORE with Pure Stream and the largest IMAX® Enhanced collection included with BRAVIA.
  • Cinematic picture and sound at home – Support for Dolby Vision® and Dolby Atmos® delivers an immersive viewing experience.
  • Immersive sound that moves beyond the screen – DTS:X® creates cinema-like audio that surrounds you.
  • Lifelike color in every scene – XR Triluminos Pro reproduces over a billion vivid, real-world colors with natural shades and detail.
  • Smarter picture in real time – The XR Processor™ uses AI scene recognition to optimize color, contrast, and clarity in every frame.
  • Make everything you watch look closer to 4K – XR Clear Image™ uses AI to restore lost detail and reduce noise in your content.
  • Smooth, blur-free motion in sports and action – Motionflow XR keeps fast scenes clear and easy to follow.
  • Clearer TV sound with less distortion – X-Balanced Speakers deliver deeper bass and improved sound resolution.
  • Control your soundbar directly from your TV remote – BRAVIA Theater settings appear automatically in the Quick Settings menu.
  • Adjust volume and playback without the remote – Control your TV directly from connected Bluetooth headphones.
  • Find what to watch faster with Gemini on Google TV™ -- Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.
  • Effortlessly stream from your Apple devices – Compatible with Apple AirPlay® 
  • Cast content from your phone or tablet to your TV – Google Cast™ built in.
  • Chat with Gemini for hands-free voice search to find the perfect movie or show – Just chat with Gemini to find personalized content, ask questions, and control compatible smart home devices.
  • Take your PS5® gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
  • All your game settings in one place – Game Menu puts gaming picture settings and assist features in one easy-to-access menu.
  • Get the advantage in high-performance gaming – HDMI 2.1 features 4K/120, VRR, and ALLM deliver smooth, responsive gameplay.
  • Play your PlayStation® games from another room – Use PS Remote Play to stream your console to your BRAVIA TV.
  • A minimalist design that keeps your focus on the picture – Flush Surface design with an almost invisible bezel fits naturally into your space.
  • Easier navigation for everyone – An inclusive remote design with larger buttons, tactile shapes, improved grip, and Remote Finder.

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4.8 out of 5 stars
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4 ratings3 reviews
How item rating is calculated
  1. 5 stars75% (3)
  2. 4 stars25% (1)
  3. 3 stars0% (0)
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Showing 1-3 of 3 reviews

Jun 11, 2026
Reviewer name: GTC2026
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Where is the SONY badge ?

I've been a Sony guy for more than 30 years. Love all their products, especially the TV's. One of the Sony TV's bought in 2008 (Bravia XBR- 46") just died and decided to replace it with this one. very happy so far. ONE QUESTION: WHY DID SONY REMOVE THE LIT NAME BADGE THAT USED TO BE ON THE FRONT ? I LOVED THAT A LOT - NOW THERE IS NO BADGE ON THE FRONT - just like a stupid name TV.

Review from sony.com
Helpful?1FYXASCZ8ZY619979962078
reply from Sony North America Support

Hi GTC2026, Thank you for 30 years of loyalty! We're thrilled your 2008 Bravia lasted so long. We moved away from the illuminated logo to create a minimalist design with fewer distractions from the screen. We’ll definitely pass your feedback about missing that feature along to our design team! Thanks for choosing Sony. Best regards, Eliab

Sep 27, 2026
Reviewer name: Ray
Sold and shipped byDatavision Computer Video
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

PS5 User's Dream: Incredible Performance and Value

This tv has completely exceeded my expectations for gaming. If you are looking for a compact TV that doesn't compromise on next-gen console features, this is the one. The standout feature for me is the inclusion of four full HDMI 2.1 ports. It is incredibly convenient to have a PS5, soundbar, and any other gear hooked up at the same time without needing to swap cables. With native 4K resolution at a 120Hz refresh rate, gameplay is buttery smooth. Fast-paced action games look amazing thanks to the Variable Refresh Rate and Auto Low Latency Mode, which completely eliminate screen tearing and keep input lag super low. The exclusive PlayStation 5 features are also a huge plus. The Auto HDR Tone Mapping is flawlessly, making dark shadows and bright highlights look incredibly detailed. Plus, the TV automatically switches into Game Mode when I turn on my console, so I never have to fiddle with the settings before jumping into a match. Overall, this TV packs premium gaming performance into a perfectly sized 43-inch frame. Highly recommended for any gamer!

Incentivized Review
Helpful?1FYXASCZ8ZY619979962078
Sep 27, 2026
Reviewer name: Jerome
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Best television I have ever owned

This TV is amazing! Perfect size for my room and taking it out of the box was a breeze. the picture quality is superb and the HDR capabilities are amazing too. I mainly use this with my PC and have not had any issues at all.

Incentivized Review
Helpful?1FYXASCZ8ZY619979962078
Current price is $598.00
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