L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea
L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea
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L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 ea

3.5 stars out of 1165 reviews
(3.5)|
1,165 ratings
L'Oreal Superior Preference Permanent Hair Color, 4R Dark Auburn (Warmer) 1 eaL Oreal Superior Preference Permanent Hair Color 4R Dark Auburn Warmer 1 ea
Multipack Quantity:4

Key item features

  • Pack of 4 for the UPC: 071249253052
  • Preference Shade Guide: 4R is a rich, cinnamon auburn shade with a red tone, which will enhance warmth in your hair
  • On more than 50% gray, your results will be slightly lighter-looking than the results shown on the package. On red hair, your color results will be dark intense auburn
  • Uses: Preference for an optimized fade-defying System creates a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage
  • Care Supreme Conditioner helps lock in first-day color vibrancy and keeps hair silky and resilient week after week
  • From roots to ends, color won't fade-out, and turn dull or brassy
  • Extended tip designed to part hair and reach roots quickly, precisely, and easily
  • Fade-Defying Conditioner: 6 weekly treatments of color protective care supreme Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew the shine
  • Includes no-mess fade-defying color gel, color creme in the applicator, care supreme multi-dose conditioner, and superior colorist gloves
Current price is $70.71
Price when purchased online
  • Free shipping
  • Free 30-day returns

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Columbus, 43215
Arrives between Apr 11 - Apr 15
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Sold and shipped by Hey Pharma
4.395664566456646 stars out of 5, based on 13334 seller reviews(4.4)
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Customer ratings & reviews

3.5 out of 5 stars
stars1,165 ratings1,158 reviews
How item rating is calculated
  1. 5 stars47% (551)
  2. 4 stars14% (160)
  3. 3 stars6% (70)
  4. 2 stars6% (74)
  5. 1 star27% (310)

Reviews summary

Pros
  • : Application is quick and requires minimal effort.
  • : Offers various shades from light to dark with warm or cool tones.
  • : Produces a color with red highlights.
Neutral
  • : Can provide excellent gray coverage, but may be inconsistent on certain hair types.
  • : Can be gentle and pleasant, but also strong and overpowering.
Cons
  • : Color vibrancy decreases with use.
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Showing 1-3 of 1,158 reviews

Oct 18, 2025
ashleys750_6084
5 out of 5 stars review

Great product!

[This review was collected as part of a promotion.] This blonde hair color was amazing. We ended up using it on my grandmother to dye her hair not only is the color exactly what was expected, but the application process was seamless. The packaging was easy to follow and the smell really wasn't very bad. I think overall, this is a great product and it didn't feel like you were harming your hair as much as you would a at home product would definitely recommend. The shade of blonde is also so perfect for what we wanted. I think the multitude of shades is something that. L'Oreal does very well.

Review from influenster.com
Helpful?2WOMIXAOL15V282968673
Jan 12, 2026
tiffybtiffy_3951
5 out of 5 stars review

Works

[This review was collected as part of a promotion.] This is the color I got because I didn't bleach my hair I guess. However I love it and it compliments my skin well. My hair still feels the same and I don't see breakage after use.

Review from influenster.com
Helpful?2WOMIXAOL15V282968673
Aug 16, 2025
brittdance22_4807
5 out of 5 stars review

Great grey blend/coverage

[This review was collected as part of a promotion.] Left my hair feeling soft and fully covered this is a great product especially as I am starting to see more grey it helps to blend much better than staying brunette.

Review from influenster.com
Helpful?2WOMIXAOL15V282968673