Bleach London Semi-Permanent Hair Toner Cream, White Toner, 1.3 oz

Idk guys—I almost didn’t bother with this one bc I’d tried so many toners and there were so many reviews saying that this company makes great lightener but that this toner sucks, but I’m so glad I still did. This was the ONLY toner to combat the orange color my hair was. I was getting desperate, bc nothing was doing it, including re-bleaching and leaving it to sit longer…twice (which certainly took its toll). I tried SO many toners and blue and purple shampoos with thousands of 5-star Amazon reviews and they absolutely could not touch the orange (the best was the Féria version, which made it an only slightly more tolerable darker orange). I was at the point where I didn’t even care if my hair looked good, just that it didn’t look ridiculous (as it did when it was orange). Literally within 2 minutes of having this on my head, I could see it starting to neutralize the orange. It worked insanely fast and after rinsing, even when wet, I could tell I was going to be happy. It did just what it said it would, which was whiten up my blondest highlights and turn the warmer (ie orangest) colors in my head varying shades of ashy blonde. I am beyond grateful, and abt to order 2 more just to have on hand. The only thing I can say re the negative reviews is that I guess when it comes to coloring hair, especially getting the blonde right (ie not brassy or orange), it’s just complicated and really does just depend on your hair. If you’re like me and have tried way too many other toners/color-depositing shampoos/conditioners/masks to no avail, I advise you to ignore the negative reviews and just try it, bc you never know; you could end up disappointed again but for the price, I think it’s worth the chance that you’ll end up like me and finally find relief. PS the pics don’t even do it justice. But they do still say a lot IMO. First 2 (orange blackout) are before, 3rd and 4th (blue blackout) are after.