Best seller
Revlon Color Effects Hair Color, Platinum
Actual Color:Platinum
selected, Platinum, $8.94
$8.94
Multipack Quantity:1
Key item features
Revlon Color Effects Hair Color, Platinum:
- Ammonia-free formula prevents damage to hair
- Revlon hair color comes in Platinum (other colors available separately)
- Features Revlon Luminous Platinum Powder
- For light blonde to light brown hair
- 1 application per box
Specs
- Hair color shadePlatinum
- Hair color typePermanent Hair Colors
- Ingredient preferenceAmmonia-Free
- Primary ingredientBOND RESTORE COMPLEX
- Hair coverageFull Coverage
- Treatment time30 minutes
Reviews summary
Pros
- : Offers good quality at this price point.
- : Easy to read with step-by-step guidance.
- : Achieves light, icy blonde shades with minimal brassiness.
Neutral
- : Can be impressive, but inconsistent across hair types.
- : Can be visually appealing, but also prone to damage.
Generated by AI
Current price is USD$8.94
Price when purchased online
Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $8.94
Subscribe
$8.94
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $8.94
One-time purchase
$8.94
How do you want your item?
Try 30 days of Free Shipping with Walmart+! Choose plan at checkout.
Columbus, 43215
Arrives by Today
.Order within 6 hr 53 min
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
More seller options (2)
Starting from $15.99
Get free delivery, shipping and more*
*Restrictions apply Try Walmart+ now
About this item
Product details
Get the look you want with Revlon Color Effects Hair Color, Platinum. It's a simple-to-use product that's formulated to instantly lighten and brighten your hair. This dye treatment provides fast, permanent results in a dramatic shade. The ammonia-free hair color is safe to use and gentle on your scalp. It features both keratin and jojoba seed oil to nourish your hair. It also contains sunflower seed oil that softens for a more pleasant and luxurious texture. The manufacturer's Luminous Platinum Powder delivers a lighter shade of platinum than regular treatment products, even if you have light brunette hair.
Revlon Color Effects Hair Color, Platinum:
- Ammonia-free formula prevents damage to hair
- Revlon hair color comes in Platinum (other colors available separately)
- Features Revlon Luminous Platinum Powder
- For light blonde to light brown hair
- 1 application per box
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
Specifications
Hair color shade
Platinum
Hair color type
Permanent Hair Colors
Ingredient preference
Ammonia-Free
Primary ingredient
BOND RESTORE COMPLEX
Indications
Stop Use Indications
Caution: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.Warning: hair colorants can cause severe allergic reactions on certain individuals. Read and follow instructions. Temporary "black henna" tattoos may increase your risk of allergy. The preparation may cause serious inflammation of the skin in some persons, a skin allergy test must be completed 48 hours before your use this product, even if your have used coloring products before. Buy the product in advance to allow for the 48 hours allergy test. This product is not to be used on children.Safety instructions: do not color your hair if: your have a rash on your face or sensitive, irritated and damaged scalp.your have ever experienced any reaction after coloring your hair. your have experienced a reaction to a temporary "black henna" tattoo in the past. Wait at least 14 days after relaxing, bleaching or perming before coloring. Avoid contact with eyes and rinse eyes immediately if product comes into contact with them. Wear suitable gloves. Rinse hair well after application. Keep out of reach of children.
Directions
Instructions
Please follow the box instructions closely, but here are a few important points your might want to know right now about this hair color kit: Our hair experts advise not washing your hair right before your color it. Apply the Color Effects Platinum⢠formula when your hair is clean and dry. For All Over Lightening Application: After your put on gloves, work the formula into the length of your hair, starting an inch down from your scalp. your'll apply the formula to the roots after 20-30 minutes. Check your hair every 5-10 minutes until you've reached your platinum peak. Do not exceed 60 minutes. For Split Dye, Peek a Boo Highlights, or Blonde Streaks: Section the hair your would like to lighten away from the hair your would like to keep darker prior to following instructions to âAll Over Lightening Application.â For Root Touch-Ups: After your put on gloves, apply the formula to only the root regrowth area. Check on your hair every 5-10 minutes until you've reached your platinum peak. Do not exceed 60 minutes. Once your desired lightness is reached, rinse hair, shampoo, and apply violet conditioner for anti-brass results.
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Ingredients
Ingredients
REVLON LUMINOUS PLATINUM POWDER" INGREDIENTS / INGRÃDIENTS:POTASSIUM PERSULFATE. SODIUM METASILICATE. SODIUM PERSULFATE SODIUM SILICATE. KAOLIN⢠HYDROXYETHYLCELLULOSE. ETHYLHEXYL PELARGONATEHYDRATED SILICA - SODIUMSTEARATE ⢠AQUA/WATER/EAU · EDTA · CELLULOSE SODIUM ACETATE. SODIUM CHLORIDE⢠SODIUM LAURYL SULFATE. SODIUM SULFATE. BO1254CREAM DEVELOPER INGREDIENTS / INGRÃDIENTS DE LA CRÃME RÃVÃLATRICE:AQUA/WATER/EAU HYDROGEN PEROXIDE. CETEARYL ALCOHOL · CETEARETH-23.CETEARETH-60. CETYL ALCOHOL. PENTASODIUM PENTETATE.PHOSPHORIC ACID-SODIUMHYDROXIDE SODIUM STANNATE SODIUM BENZOATE. BO1252PROTECTIVE OIL INGREDIENTS / INGRÃDIENTS DE L'HUILE PROTECTRICE: AQUA/WATER/EAU⢠LAURETH-4 ⢠OLEIC ACID.ISOPROPYL MYRISTATE. BUTYLENE GLYCOL.PROPYLENE GLYCOL⢠ETHANOLAMINE. POLYSORBATE 20 · HEXYLENE GLYCOL⢠OLEYL ALCOHOL. SIMMONDSIACHINENSIS (JOJOBA) SEED OIL. TETRASODIUM EDTA ⢠PARFUM (FRAGRANCE) ⢠AMYLCINNAMAL-CITRONELLOL· COUMARIN ⢠GERANIOL·LINALOOL. B01248MOISTURIZING VIOLET SHAMPOO INGREDIENTS / INGRÃDIENTS DU SHAMPOOING VIOLETHYDRATANT:AQUA/WATER/EAU ⢠SODIUM LAURETH SULFATE. SODIUM LAURYL SULFATECOCAMIDE MEA.COCAMIDOPROPYL BETAINE BUTYLENE GLYCOL.CITRIC ACID. COCONUTACID. ETHANOLAMINE · GLYCERIN KERATIN AMINO ACIDS. PANTHENOL⢠PPG-28-BUTETH-35⢠PROPYLENE GLYCOL.SODIUM CHLORIDE. TETRASODIUM EDTA. PARFUM (FRAGRANCE)AMYL CINNAMAL BENZYL BENZOATE. CITRONELLOL · HEXYL CINNAMALâ¢LIMONENE BENZYLALCOHOL.PHENOXYETHANOL.EXT. VIOLET 2 (C160730). B01255ANTI-BRASS CONDITIONER INGREDIENTS / INGRÃDIENTS DU REVITALISANTANTI-JAUNISSEMENT:AQUA/WATER/EAU. CETEARYL ALCOHOL. GLYCERINBEHENTRIMONIUM CHLORIDE. DIMETHICONE BUTYLENE GLYCOL⢠CITRIC ACID.DIMETHICONOL.ISOPROPYL ALCOHOL.KERATIN AMINO ACIDS. PARFUM (FRAGRANCE)· AMYL CINNAMAL BENZYL BENZOATE CITRONELLOL· HEXYL CINNAMAL⢠LIMONENEBENZYL ALCOHOL⢠PHENOXYETHANOL · BASIC VIOLET 2: HC BLUE NO. 16. B01251
Active Ingredients
Information Not Found
Warnings
Warning Text
Caution: This product contains persulfates and other ingredients that may cause serious irritant, respiratory and/or allergic reactions, do not inhale or ingest. Prepare and use in a well-ventilated area if affected by inhalation, move to fresh air. If symptoms persists, get medical attention. If swallowed, call a physician, hospital emergency room or poison control center immediately, induce vomiting only if recommended by medical personnel get prompt medical attention.,Safety Instructions: Follow exclusively the instructions of use. It would be dangerous to use it for any other purposes. Use entire content of the Packet and cream developer. Do not save any product for later use. Do not use metallic accessories such as clips and hair pins or metal tools. Keep unopened in a cool, dry place until ready to mix with developer. Wear suitable gloves. In the event of significant itching, redness, a burning sensation on the scalp or breathing difficulties, rinse off immediately. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them and consult with a specialist. Mix the product in well ventilated areas. Avoid direct inhalation. Rinse hair well after application. Do not use to bleach eyebrows or eyelashes. It can cause blindness. Do not apply on hair treated with metallic dyes or henna keep out of reach of children. Product can cause severe allergic reactions. Do not use this product if: (a) your have a rash on your face or sensitive, irritated and damaged scalp, (b) your have ever experienced any reaction after bleaching. Contains hydrogen peroxide.
Similar items you might like
Based on what customers bought
In 100+ people's carts L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 1 kit $12.97
In 100+ people's carts
15 optionsAvailable in additional 15 options$1297current price $12.97L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 1 kit
48853.9 out of 5 Stars. 4885 reviewsBest seller Revlon ColorSilk Permanent Hair Color, Bond Repair Complex, 31 Dark Auburn, 1 pack $4.97
Best seller
Sponsored$497current price $4.97Revlon ColorSilk Permanent Hair Color, Bond Repair Complex, 31 Dark Auburn, 1 pack
389384.6 out of 5 Stars. 38938 reviewsBest seller Clairol Blonde It Up Semi-Permanent Crystal Glow Toner, Multiple Colors, 1 Application, Hair Dye $9.97
Best seller
Sponsored$997current price $9.97Clairol Blonde It Up Semi-Permanent Crystal Glow Toner, Multiple Colors, 1 Application, Hair Dye
19563.9 out of 5 Stars. 1956 reviewsBest seller Splat Brilliant Bleach Kit with High-Lift Hair Bleach, Purple Shampoo, and Conditioner $10.97
Best seller
$1097current price $10.97Splat Brilliant Bleach Kit with High-Lift Hair Bleach, Purple Shampoo, and Conditioner
14744.1 out of 5 Stars. 1474 reviewsIn 50+ people's carts Garnier Nutrisse Ultra Charcoal Bleach Color Kit, PL3 Ultra Cool Platinum $8.97 Was $10.00
In 50+ people's carts
18 optionsAvailable in additional 18 options$897current price $8.97, Was $10.00$10.00Garnier Nutrisse Ultra Charcoal Bleach Color Kit, PL3 Ultra Cool Platinum
63833.9 out of 5 Stars. 6383 reviewsBest seller L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color $11.97
Best seller
100 optionsAvailable in additional 100 options$1197current price $11.97L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color
165894.4 out of 5 Stars. 16589 reviewsBest seller L'Oreal Paris Colorista All Over Bleach, Hair Color Lightening System Kit $9.94 Was $11.97
Best seller
9 optionsAvailable in additional 9 options$994current price $9.94, Was $11.97$11.97L'Oreal Paris Colorista All Over Bleach, Hair Color Lightening System Kit
17023.4 out of 5 Stars. 1702 reviewsBest seller Just For Men Mustache & Beard Coloring for Gray Hair, M-25 Light Brown $10.97 $21.94/oz
Best seller
$1097current price $10.97$21.94/ozJust For Men Mustache & Beard Coloring for Gray Hair, M-25 Light Brown
48464.5 out of 5 Stars. 4846 reviewsBest seller THE BIG PINK $9.47
Best seller
2 optionsAvailable in additional 2 options$947current price $9.47THE BIG PINK
594.2 out of 5 Stars. 59 reviewsIn 100+ people's carts Garnier Nutrisse Nourishing Hair Color Creme, 1 kit $7.89
In 100+ people's carts
90 optionsAvailable in additional 90 options$789current price $7.89Garnier Nutrisse Nourishing Hair Color Creme, 1 kit
152954.3 out of 5 Stars. 15295 reviewsBest seller Garnier Nutrisse Ultra Color Nourishing Bold Permanent Hair Color Creme, LC2 Dark Blonde, 1 Kit $8.97
Best seller
3 optionsAvailable in additional 3 options$897current price $8.97Garnier Nutrisse Ultra Color Nourishing Bold Permanent Hair Color Creme, LC2 Dark Blonde, 1 Kit
9654.2 out of 5 Stars. 965 reviewsBest seller Softsheen-Carson Dark and Lovely Uplift Hair Bleach Kit, Bleach Blonde, 8.47 oz $8.94
Best seller
3 optionsAvailable in additional 3 options$894current price $8.94Softsheen-Carson Dark and Lovely Uplift Hair Bleach Kit, Bleach Blonde, 8.47 oz
15614.4 out of 5 Stars. 1561 reviewsBest seller Just For Men 1-Day Beard & Brow Color, Temporary Dye for Beard and Eyebrows, Up to 30 Applications, Black $11.97 Was $18.04 $39.90/fl oz
Best seller
10 optionsAvailable in additional 10 options$1197current price $11.97, Was $18.04$18.04$39.90/fl ozJust For Men 1-Day Beard & Brow Color, Temporary Dye for Beard and Eyebrows, Up to 30 Applications, Black
64754.4 out of 5 Stars. 6475 reviewsBest seller Splat Lightening Bleach, Semi-Permanent Lightening Hair Dye for All Hair Colors $9.77
Best seller
$977current price $9.77Splat Lightening Bleach, Semi-Permanent Lightening Hair Dye for All Hair Colors
18054.3 out of 5 Stars. 1805 reviewsBest seller Schwarzkopf Got2b Metallics Variant Group $9.45 Was $11.99
Best seller
18 optionsAvailable in additional 18 options$945current price $9.45, Was $11.99$11.99Schwarzkopf Got2b Metallics Variant Group
98794 out of 5 Stars. 9879 reviewsBest seller L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 560 Hot Chili, 1 kit $12.97
Best seller
4 optionsAvailable in additional 4 options$1297current price $12.97L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 560 Hot Chili, 1 kit
5234.5 out of 5 Stars. 523 reviewsBest seller (2 Pack) L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Dark Brown, 2 Oz $9.97 Was $11.99 $4.99/oz
Best seller
11 optionsAvailable in additional 11 options$997current price $9.97, Was $11.99$11.99$4.99/oz(2 Pack) L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Dark Brown, 2 Oz
230564.4 out of 5 Stars. 23056 reviews100+ bought since yesterday L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 1 kit $9.00
100+ bought since yesterday
58 optionsAvailable in additional 58 options$900current price $9.00L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 1 kit
143384 out of 5 Stars. 14338 reviewsBest seller VIVID RED PERMANENT KIT $9.47
Best seller
2 optionsAvailable in additional 2 options$947current price $9.47VIVID RED PERMANENT KIT
3074.6 out of 5 Stars. 307 reviewsBest seller BRUISED VIOLET SEMI PERM COLOR $9.47
Best seller
2 optionsAvailable in additional 2 options$947current price $9.47BRUISED VIOLET SEMI PERM COLOR
934.2 out of 5 Stars. 93 reviews
Customer ratings & reviews
How item rating is calculated
Reviews summary
Pros
- : Offers good quality at this price point.
- : Easy to read with step-by-step guidance.
- : Achieves light, icy blonde shades with minimal brassiness.
Neutral
- : Can be impressive, but inconsistent across hair types.
- : Can be visually appealing, but also prone to damage.
Generated by AI
Customer photos
+950 images
Sort by |
Showing 1-3 of 1,527 reviews
Oct 19, 2025
Caitlin
Top Reviewer
Item details
Color: Platinum
Multipack quantity: 1
5 out of 5 stars review
Verified Purchase
Wow!
This was a pleasant surprise! For an at home bleach kit, it works great! I cannot get over how soft my hair still feels after having this sit on my head for 45 minutes! I achieved the level of Blonde that I wanted/needed for a fashion color to take well, %26 it did! Also, this kit is ammonia free, so no choking on fumes! I will absolutely use this again if I need to lift my natural color. Please note that I used this product on natural, untreated fine hair.
Helpful?3DABC7AUEW3R42613752
Jul 9, 2025
LauraTsingos
5 out of 5 stars review
Great for in-between salon visits
I never used the cap. Had issues with caps years ago in that they don't always allow you to get close to the roots. Simply applied with a tiny brush exactly where I wanted the colour. I have dark blond/light brown natural colour and needed to leave on 50-55 minutes. Nice scent. Good price $$ especially since I split the product in half before mixing, so got two applications with lots of mixture left over for my shoulder length hair.
International review
Review from walmart.ca
Helpful?3DABC7AUEW3R42613752
Nov 18, 2025
angel
Top Reviewer
Item details
Color: Platinum
Multipack quantity: 1
5 out of 5 stars review
Verified Purchase
had 2 use 2 boxes and a purple shampoo but i have long dark brow hair and it bleach me to a platinum blond and i covered my head with a shower cap to trap the heat both times
Helpful?3DABC7AUEW3R42613752
Related pages
- Revlon Professional Style Masters Volume Amplifier Mousse
- Revlon Hair Color
- Revlon Uniq One Coconut
- Revlon Root Touch
- Burgundy Revlon Hair Color
- Revlon Root Erase
- Hair Dye Revlon
- browse subscription hair color
- browse subscription hair care
- Garnier Hair Color
- browse subscription multicultural haircare
- Virtual try-on hair color