I ordered 2 different straps. This review is for the 30ft strap but I will talk about both. I already own quite a few Keeper products, and they have all served me well. I decided to grab a couple of their tow straps after I got stuck in my work vehicle, and a land scaper pulled me out with his straps. He has Keeper straps. He said they were great. He used them for pulling out bushes and stumps. I got the 20ft 11,000lbs for my personal vehicle and the 30ft 15,000lbs for my work vehicle. I already owned a tow rope, but I wanted these straps because they are stronger and longer. I ordered them a couple of months ago for a couple of reasons. Here in Massachusetts, we usually have a bunch of snow storms, and people always end up off the side of the road. I deliver in a very rural area for UPS. There are barely any asphalt roads. It's all dirt and mud lanes. I was waiting for a snowstorm or to get stuck while working to test out the straps. This year was strange because we didn't get any snow. Also, I haven't gotten stuck since I ordered them. During the warmer months, straps come in handy when we go ride trails and don't have winches. I still wanted to test these straps out, so I called my neighbor and asked him if I could tow him around the neighborhood. He said "No I'll tow you." I laughed because, as you will see in my pictures, I should have been pulling him. I like the loops on the end of the straps. It makes strapping it to the tow hooks easy and securely. These are definitely something everyone should have in their vehicle. Even if you have a car, it's still nice to have. I've got stuck quite a few times at work. Sometimes, another truck will pull up to see if I need a hand, but they don't have straps themselves. If I had straps in my vehicle, one of these trucks could have helped. The last time I got stuck, a landscaper was driving buy and had straps. He had me unstuck in seconds. Usually, if the work vehicle gets stuck, we have to call our in-house mechanic, an