Clairol Blonde it Up No Bleach Permanent Hair Dye Lightening Kit Hair Color, Platinum Blonde, 1 Application

Works great, it lightened my hair the way it said it would. My roots were lighter than the rest of my hair, even though I put it on the ends of my hair before I put it on my roots and waited 10 minutes like the instructions said, so next time I would wait longer before applying it to my roots. It smelled like ammonia strongly but that was expected.

After lifting my dark blonde hair to platinum, I wanted to do a little more lift in spots, where hair strands were a tiny bit too yellow; this did the job, perfectly! Using a purple-based after-shampoo conditioner keeps my strands the icier Platinum I like! (Always apply a Filler before coloring your hair! I pull a Filler through my hair strands, letting it dry in my hair, the day before any color appliation; the filler protects against hair breakage when lightening, and assures depth in coverage when darkening hair!)