Clairol Blonde it Up No Bleach Permanent Hair Dye Lightening Kit Hair Color, Platinum Blonde, 1 Application

Key item features

  • AminoLift Technology lifts pigments inside the hair
  • AminoGlycine Complex helps protect hair's natural keratin and protein and helps keep its structure intact
  • Hair up to 5 levels lighter with no bleach
  • Conditioned, soft hair results with a glossy finish
  • Shimmer Lights Violet Toning Mask: Use it immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones
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Starting from $17.99

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4.1 out of 5 stars
stars1,968 ratings1,487 reviews
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Pros

  • : Hair color appears rich and natural in tone.
  • : Produces range of radiant colors with varying shades and tones.
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Showing 1-3 of 1,487 reviews

May 6, 2025
MICHAEL
Top Reviewer
Walmart Associate
Item details
Color: Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

The best!

I am completely shocked how well this product worked! My hair is bright blonde! Before it was a dingy dark blonde color, now it is nearly platinum! Very easy to use! Smell of the product is not too good, it’s kind of a strong smell, but was a mess free application. This is the best box blonde hair color I have ever used. I will continue to purchase!

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Oct 10, 2025
Patricia
Item details
Color: Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I LOVED EVERYTHING ABOUT THIS PRODUCT 💯 HIGHLY RECOMMEND IT , 😍 I WENT FROM BRUNETTE TO BLONDE IN LESS THAN 30 MINUTES TALK🔥❣️😍 ABOUT PLATINUM BLONDE

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Sep 29, 2025
Yoana
Top Reviewer
Item details
Color: Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Perfect Color!

After lifting my dark blonde hair to platinum, I wanted to do a little more lift in spots, where hair strands were a tiny bit too yellow; this did the job, perfectly! Using a purple-based after-shampoo conditioner keeps my strands the icier Platinum I like! (Always apply a Filler before coloring your hair! I pull a Filler through my hair strands, letting it dry in my hair, the day before any color appliation; the filler protects against hair breakage when lightening, and assures depth in coverage when darkening hair!)

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