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Clairol Blonde it Up No Bleach Permanent Hair Dye Lightening Kit Hair Color, Platinum Blonde, 1 Application

Clairol Blonde it Up No Bleach Permanent Hair Dye Lightening Kit Hair Color, Platinum Blonde, 1 ApplicationClairol Blonde it Up No Bleach Permanent Hair Dye Lightening Kit Hair Color Platinum BlondeClairol Blonde it Up No Bleach Permanent Hair Dye Lightening Kit Hair Color Platinum Bronde
Actual Color:Blonde
Multipack Quantity:1

Key item features

  • AminoLift Technology lifts pigments inside the hair
  • AminoGlycine Complex helps protect hair's natural keratin and protein and helps keep its structure intact
  • Hair up to 5 levels lighter with no bleach
  • Conditioned, soft hair results with a glossy finish
  • Shimmer Lights Violet Toning Mask: Use it immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones
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Starting from $17.99

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Customer ratings & reviews

4.1 out of 5 stars
stars1,968 ratings1,487 reviews
How item rating is calculated
  1. 5 stars57% (1,122)
  2. 4 stars18% (364)
  3. 3 stars11% (211)
  4. 2 stars4% (88)
  5. 1 star9% (183)

Reviews summary

Pros

  • : Hair color appears rich and natural in tone.
  • : Produces range of radiant colors with varying shades and tones.
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Showing 1-3 of 1,487 reviews

May 6, 2025
MICHAEL
Top Reviewer
Walmart Associate
Item details
Color: Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

The best!

I am completely shocked how well this product worked! My hair is bright blonde! Before it was a dingy dark blonde color, now it is nearly platinum! Very easy to use! Smell of the product is not too good, it’s kind of a strong smell, but was a mess free application. This is the best box blonde hair color I have ever used. I will continue to purchase!

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Oct 10, 2025
Patricia
Item details
Color: Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I LOVED EVERYTHING ABOUT THIS PRODUCT 💯 HIGHLY RECOMMEND IT , 😍 I WENT FROM BRUNETTE TO BLONDE IN LESS THAN 30 MINUTES TALK🔥❣️😍 ABOUT PLATINUM BLONDE

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Sep 29, 2025
Yoana
Top Reviewer
Item details
Color: Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Perfect Color!

After lifting my dark blonde hair to platinum, I wanted to do a little more lift in spots, where hair strands were a tiny bit too yellow; this did the job, perfectly! Using a purple-based after-shampoo conditioner keeps my strands the icier Platinum I like! (Always apply a Filler before coloring your hair! I pull a Filler through my hair strands, letting it dry in my hair, the day before any color appliation; the filler protects against hair breakage when lightening, and assures depth in coverage when darkening hair!)

Helpful?2LNK0XX9TJP4750661593