L’Oréal Paris Superior Preference Hair Color 5MB Medium Auburn Warmer Permanent Dye 3 Pack for Gray Coverage
L'Oreal Paris Superior Preference Hair Color, Medium Auburn (Warmer) [5MB], 1 Each, 3 Pack
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L'Oreal Paris Superior Preference Hair Color, Medium Auburn (Warmer) [5MB], 1 Each, 3 Pack

1,481 ratings
L'Oreal Paris Superior Preference Hair Color, Medium Auburn (Warmer) [5MB], 1 Each, 3 PackL Oreal Paris Superior Preference Hair Color Medium Auburn Warmer 5MB 1 Each 3 Pack3 Pack L Oreal Superior Preference 6 Light Brown Natural 1 Each3 Pack L Oreal Superior Preference Preference Sun Kissed Caramels UL63 Hi Lift Gold Brown 1 ea3 Pack L Oreal Superior Preference 6AM Light Amber Brown Warmer 1 Each3 Pack L Oreal Superior Preference 4R Dark Auburn Warmer 1 Each3 Pack L Oreal Superior Preference 4 Dark Brown 1 EachL Oreal Paris Superior Preference Permanent Hair Color 8G Golden Blonde 1 Each 3 Pack3 Pack L Oreal Superior Preference 6 1 2G Lightest Golden Brown Warmer 1 eaL Oreal Paris Superior Preference Permanent Hair Color 9 Natural Blonde 1 Each 3 Pack
Actual Color5MB Medium Auburn-Out of stock

Key item features

  • Pack of 3 for the UPC: 071249253090
  • Store between 50 degrees F and 80 degrees F
  • Uses: Creates a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage. Conditioner helps lock in first-day color vibrancy and keeps hair silky and resilient week after week
  • From roots to ends, color won't fade-out, and turn dull or brassy
  • Pro-Precise applicator features an extended tip designed to part hair and reaches roots quickly, precisely, and easily
  • 5MB is a medium auburn shade with a red tone, which will enhance warmth in your hair
  • For optimal color results, use dark blonde to darkest brown hair
  • If you hesitate between two Preference shades, choose the lightest one
  • On more than 50% gray, your results will be slightly lighter-looking
  • On red hair, your color results will be medium auburn
  • For best results, stay within 2 shades lighter or darker than your natural hair color
  • Level 3, Permanent
  • Contains no-mess fade-defying color gel; color creme in applicator; care supreme multi-dose conditioner; superior colorist gloves; insert
Current price is Now $41.99
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was $57.52
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Customer ratings & reviews

3.7 out of 5 stars
stars
1,481 ratings1,271 reviews
How item rating is calculated
  1. 5 stars54% (795)
  2. 4 stars13% (189)
  3. 3 stars5% (79)
  4. 2 stars6% (82)
  5. 1 star23% (336)

Reviews summary

Pros

  • : Offers good quality at lower cost.
  • : Application is quick and requires minimal effort.
  • : Hair color appears authentic.
  • : Describes resulting hair color as vibrant and natural.

Neutral

  • : Can be effective, but may vary by individual hair type and gray percentage.

Cons

  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,271 reviews

Nov 5, 2016
Reviewer name: PEPPERG99
Sold byHBA Prime Group
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Review from walmart.ca
Helpful?0UELAYYZN7K1675331468
Apr 30, 2025
Reviewer name: Deb
Sold byHBA Prime Group
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review
Review from walmart.ca
Helpful?0UELAYYZN7K1675331468
Mar 1, 2022
Reviewer name: Sharon
Item details
Color: 8G Golden Blonde
Sold byHBA Prime Group
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Highly recommend using any L'Oreal product.

They give you everything you need to color your hair, but they have lessened the amount of developer included, but it seems to be enough since I have long hair and have enough to do the job. I have been using L'Oreal Superior Preference and Excellence Creme for more than 45 years and have never had any problems with their products.

Helpful?0UELAYYZN7K1675331468