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Almay All-Day Intense Gel Eyeliner Bold Longwear Eye Makeup, Hypoallergenic, 110 Rich Black, 0.045 oz

Key item features

  • Almay® All-Day Intense Gel Eyeliner gives you up to 24HR color.
  • 6 rich shades as intense as a liquid liner, in an easy-to-sharpen pencil
  • Creamy, easy-glide formula: Glides on smoothly and effortlessly, and dries instantly. Comfortable feel
  • Fade-proof and waterproof
  • Hypoallergenic + ophthalmologist-tested. Suitable for sensitive eyes + contact lens wearers. Fragrance-free. Cruelty-free. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, and triclosan
Current price is $7.97$159.40/oz
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Customer ratings & reviews

4 out of 5 stars
stars1,489 ratings1,022 reviews
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Reviews summary

Pros

  • : Glides on easily and evenly.
  • : Has vibrant color payoff.
  • : Provides intense color payoff with smooth application.
  • : Lasts all day without smudging.

Cons

  • : Requires skill and technique to achieve even results.
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Showing 1-3 of 1,022 reviews

May 15, 2026
Walmart customer
Item details
Color: Pure Plum
5 out of 5 stars review

Verified Purchase

Worth the price

I thought this was a bit pricey but it was definitely worth it. The color was gorgeous! It let me put on several layers without skipping or erasing itself. At the end of a long evening, this liner still look the way it was when I put it on! Ordinarily I wouldn't buy this eyeliner for this price again but if I find the right color might consider it.

Helpful?596JIL8AV88Z322453678
Apr 8, 2026
Kathy
Top Reviewer
Item details
Color: Pure Plum
5 out of 5 stars review

Verified Purchase

Plum Eyeliner

Plum eyeliner - perfect for blue eyes and makes they pop. You will need your own sharpener. Perfect and goes on like a dream and price is perfect for the color pay off .

Helpful?596JIL8AV88Z322453678
Mar 21, 2026
Cheryl
Item details
Color: 150 Evergreen
Sold and shipped byBuyMeBeauty
5 out of 5 stars review

Verified Purchase

i had looked everywhere and found this product through Walmart! i was so happy but nervous the color wouldn't be right. However, it was and i was thrilled!

Helpful?596JIL8AV88Z322453678