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Almay Length & Lift Mascara, Lengthening Eye Makeup, Hypoallergenic, 10 Blackest Black

4.4 stars out of 2047 reviews
(4.4)|
2,047 ratings
Almay Length & Lift Mascara, Lengthening Eye Makeup, Hypoallergenic, 10 Blackest BlackAlmay Length and Lift Mascara 010 Blackest Black 0 24 fl ozAlmay Length and Lift Mascara 040 Waterproof Black 0 24 fl ozAlmay Length and Lift Mascara 030 Black 0 24 fl ozAlmay Length and Lift Mascara 020 Black Brown 0 24 fl oz
Size:0.24 fl oz
Actual Color:Blackest Black

Key item features

  • Almay® Length & Lift Mascara: Gentle, nourishing mascara lengthens, lifts + nourishes for an effortless, long-lash look without clumping, flaking or smudging. All-day wear
  • Lash-caring formula is enriched with a complex of plant-based waxes + Pro-Vitamin B5 for healthy-looking eyelashes
  • Easy-to-use brush coats every lash from root to tip and is made of 100% plant-derived bristles. Packaging is partially made with post-consumer recycled materials
  • Formulated without added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, + triclosan
  • Hypoallergenic + ophthalmologist-tested. Cruelty-free and fragrance-free. Suitable for sensitive eyes and contact lens wearers
Current price is $9.08$37.83/fl oz
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Customer ratings & reviews

4.4 out of 5 stars
stars2,047 ratings1,718 reviews
How item rating is calculated
  1. 5 stars64% (1,319)
  2. 4 stars20% (400)
  3. 3 stars9% (193)
  4. 2 stars3% (61)
  5. 1 star4% (74)

Reviews summary

Pros

  • : Adds natural-looking length to eyelashes.
  • : Applies easily and evenly without clumping.
  • : Stays in place all day without smudging.
  • : Has a slim profile, suitable for short lashes and precise application.
  • : Provides noticeable lash volume without clumping.
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Showing 1-3 of 1,718 reviews

Feb 9, 2026
Cece
Top Reviewer
Item details
Size: 0.24 fl oz
Color: Black
5 out of 5 stars review

Verified Purchase

I've been using Almay makeup products all of my life! They're hypoallergenic, and very affordable. if you have sensitive skin or a sensitive eye area with use of makeup, then switch to Almay. You won't regret it!

Helpful?6JXOF4XPOHB9279319394
Mar 20, 2026
Angie8
5 out of 5 stars review

My lashes but better !

I bought the waterproof mascara version of this product. I am obsessed with it. The curl holds all day even in hot weather. My lashes are long and defined. I barely apply any of the product and it makes my lashes look natural and wispy .! I will definitely be repurchasing. I am now an Almay fan! It not only looks good but it’s also safe for consumers. Thanks Almay, for making products that work and are good for our overall health.

Review from almay.com
Helpful?6JXOF4XPOHB9279319394
Apr 8, 2026
JennaM
5 out of 5 stars review

This One Is Flying Under the Radar

[This review was collected as part of a promotion.] This mascara is honestly great. It adds quite a bit of length to my lashes, and when applied carefully, it adds a bit of volume as well. It wears beautifully throughout the day, with minimal flaking and smudging. It doesn’t appear to weigh down my lashes and it helps them hold their curl. Truly impressed by this mascara, nonetheless.

Review from influenster.com
Helpful?6JXOF4XPOHB9279319394