In 25+ people's cartsOverall pick
Visit the Almay Store

Almay All-Day Intense Gel Eyeliner Bold Longwear Eye Makeup, Hypoallergenic, 130 Pure Plum, 0.045 oz

Almay All-Day Intense Gel Eyeliner Bold Longwear Eye Makeup, Hypoallergenic, 130 Pure Plum, 0.045 ozAlmay All Day Intense Gel Eyeliner Pencil Waterproof 130 Pure Plum 0 045 ozAlmay All Day Intense Gel Eyeliner Pencil Waterproof 140 Deep Chestnut 0 045 ozAlmay All Day Intense Gel Eyeliner Pencil Waterproof 100 All day Grey 0 045 ozAlmay All Day Intense Gel Eyeliner Pencil Waterproof 120 Nocturnal Navy 0 045 ozAlmay All Day Intense Gel Eyeliner Pencil Waterproof 150 Evergreen 0 045 ozAlmay All Day Intense Gel Eyeliner Pencil Waterproof 110 Rich Black 0 045 oz
Actual Color:Pure Plum

Key item features

  • Almay® All-Day Intense Gel Eyeliner gives you up to 24HR color.
  • 6 rich shades as intense as a liquid liner, in an easy-to-sharpen pencil
  • Creamy, easy-glide formula: Glides on smoothly and effortlessly, and dries instantly. Comfortable feel
  • Fade-proof and waterproof
  • Hypoallergenic + ophthalmologist-tested. Suitable for sensitive eyes + contact lens wearers. Fragrance-free. Cruelty-free. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, and triclosan
Current price is $7.97$159.40/oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $7.97
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $7.97

How do you want your item?

Try 30 days of Free Shipping with Walmart+! Choose plan at checkout.
How do you want your item?
Ships to
Arrives by Tomorrow
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible

More seller options (4)

Starting from $14.64
walmart plus

Get free delivery, shipping and more*

*Restrictions apply

About this item

Product details

Specifications

Indications

Directions

Warranty

Ingredients

Warnings

Customer ratings & reviews

4 out of 5 stars
stars1,463 ratings1,016 reviews
How item rating is calculated
  1. 5 stars58% (842)
  2. 4 stars18% (269)
  3. 3 stars7% (108)
  4. 2 stars4% (62)
  5. 1 star12% (182)

Reviews summary

Pros

  • : Has vibrant color payoff.
  • : Provides intense color payoff with smooth application.
  • : Applies easily without resistance.
  • : Lasts all day without smudging.

Cons

  • : Requires skill and technique to achieve even results.
Generated by AI

Customer photos

  • +518 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 1,016 reviews

Apr 8, 2026
Kathy
Top Reviewer
Item details
Color: Pure Plum
5 out of 5 stars review

Verified Purchase

Plum Eyeliner

Plum eyeliner - perfect for blue eyes and makes they pop. You will need your own sharpener. Perfect and goes on like a dream and price is perfect for the color pay off .

Helpful?596JIL8AV88Z849142781
Mar 21, 2026
Cheryl
Item details
Color: 150 Evergreen
Sold and shipped byBuyMeBeauty
5 out of 5 stars review

Verified Purchase

i had looked everywhere and found this product through Walmart! i was so happy but nervous the color wouldn't be right. However, it was and i was thrilled!

Helpful?596JIL8AV88Z849142781
Jan 17, 2026
Claudie
Top Reviewer
Item details
Color: Deep Chestnut
4 out of 5 stars review

Verified Purchase

Hello. I always wear eyeliner. This one is perfect for my big brown eyes. I have flecks of gold i in my eye hello. I always wear eyeliner. This one is perfect for my big brown eyes. I have flecks of gold in my eyes! I really like this gel eyeliner it goes on easily and it stays on until I remove it with my Neutrogena calming wipes. I really like this gel eyeliner it goes on easily and it stays on until I remove it with my Neutrogena calming wipes. I use the wipes to remove all makeup at night. This is a good shade of brown for me thank you!!!

Helpful?596JIL8AV88Z849142781