It turned out to be a nice cherry red (not like the color it had on the packaging but I like it). It’s quite pigmented. I kept the color on my head for like 3 hours. I didn’t use the bleach as my hair was previously bleached and had golden brown color on it. So I did the color over that. I think if someone uses the bleach then it would be more brighter. Also, my roots were black so it didn’t get any color.

The purple color is very vibrant. I was just doing a root touchup. I would suggest coloring your entire head first and then applying the color to the roots at the front. The color was extra strong in the front because I applied the color from the front first. I love the color! I will buy this product again.

The hair dye is so teaaaaa but the dye does stain ur eyebrows really bad if ur tryna dye them so I highly recommend to not dye them with this hair dye. It does stain ur skin/bathrooms too, so be really careful on where u get it. Use Vaseline on ur skin and Maybe even dye ur hair outside and rinse out with a hose tbh.. if u don’t want it to stain anything in ur house

I did a different pink first and it didn't turn out right. this was vibrant and perfect for what I was going for.

Gorgeous is the best way to describe this color. I dyed my daughter's hair last weekend using the Splat pink fetish without bleaching her hair. she's only 13 years old and she was really scared about bleaching it. I must say even without bleaching it, her hair turned out so gorgeous even though Mom missed a couple of spots underneath it looks beautiful, and I must say I have not died hair in years. I used to dye my own hair back in the day, and funny to say it was easier to do my own hair than it was my daughter LOL. the Splat pink fetish hair dye goes on so easy . I had no problem with it . I used a brush to smooth it on . my personal experience we had no dripping it went on so easy. I soaked her hair like she was in a downpour. LOL we wanted to make sure that it would actually stay in her hair. we had a bad experience with a different brand recently and her hair would just not keep the color it ended up fading really fast and the color only lasted maybe a month it was very depressing for her and anything else she's tried just has not stuck. so this color had to work. I knew the Splat brand was really good. That's why I kind of had no doubt that it was going to work, but then I knew how stubborn her hair was, and I was keeping my fingers crossed. I was right her hair turned out so beautiful. I will put pictures below to show you how pretty it looks. I definitely recommend the Splat brand. No matter what color you choose, your hair will look beautiful even if you don't use the bleach. my daughter had dishwater blonde hair with blonde and brown highlights, so you'll see it looks really good just the way her hair was. but everyone will have different results. Don't take my word for it. Give it a try and see what happens for yourself. I don't think you'll be sorry. I can't wait to try the red it is a beautiful color.

I have been dying my hair for over 20 years and I can honestly say that Splat! Pure Sapphire is the most super saturated color I have ever used! It's great that the kit comes with bleach AND dye so you don't have to buy two separate items. The lightening bleach worked amazingly well on my son's dark brown hair as well as on my already dyed hair. The pure sapphire dye is a beautiful teal shade and is very easy to apply, but it will get on EVERYTHING and it can be difficult to remove so use caution! I have washed my hair almost a dozen times and the color is still very vivid. Highly recommend!

Bright,with good coverage. It stains the hair great for someone who changes colors often. The only downside is you will need reconstruction treatments,it dries the hair abit. And if you have thick hair buy 2. It only comes in a 3oz bottle and most other brands are 4oz colors.

Very very vibrant but stains and bleeds like crazy. Normally that would make me stop buying it but it just lasts so much longer than other high quality hair dyes I’ve tried. I’ve just gotten in the habit of being careful while I apply the dye and blow drying my hair after I wash my hair. It’s worth it for the extra 3-4 weeks of vibrant color.

So this product dose stain everything and I made a mistake and didn't have clean hair when I put the product in so make sure your hair is not dirty 24h before applying if u want the product to cover fully my hair has spots it didn't cover and I did section by section and it just didn't stick to my roots were it was greasy but the ends are covered

far as the product very good this will be my second time using this same product however my box appear to be all damaged and stuff as you can do somehow I was never explained on how this happened please