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Not Your Mother's Blonde Moment Purple Bonding Shampoo for Light and Silver Hair Tones, 8 fl oz
Key item features
- Purple shampoo for blonde, silver, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more)
- 2-in-1 toning and bonding formula brightens and strengthens lightened hair tones with each wash
- Dark violet pigments neutralize hair brassiness and yellow tones with results after one wash
- Bonding Technology strengthens hair and smooths lifted cuticles for smoother, shinier hair
- Formulated with quinoa to aid in hair color retention
- Packed with moisture to intensely hydrate bleached hair and damaged hair
- Sweet, sunny floral scent
- Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan
- Only use 2-3 times a week in place of regular shampoo
- Lather and work purple shampoo into wet hair, then rinse thoroughly and follow with Blonde Moment Tone and Repair Purple Conditioner
Specs
- Shampoo & conditioner typePurple Shampoos
- Product lineBlonde Moment
- Hair care key benefitsRepairing
- Net content statement8 fl oz (237mL)
- FeaturesZero Lather
- ScentFloral
Reviews summary
Pros
- : Has a non-overwhelming scent.
- : Maintains color without brassiness.
- : Offers good performance at lower cost.
- : Maintains cool tones and prevents brassy shades.
- : Reduces or removes brassy tones from hair.
Neutral
- : Can neutralize yellow tones, but may not fully prevent hair yellowing.
Generated by AI
Current price is USD$7.9299.0 ¢/fl oz
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About this item
Product details
Wash your way to brighter and stronger lightened toned locks with Not Your Mother's Blonde Moment Tone and Repair Purple Shampoo. This dual-action purple shampoo packs intense toning power with bond-repairing benefits and added hydration to keep your lightened hair tones cooler and stronger.
Formulated with Bonding Technology, this shampoo for blondes, lightened brunettes, and gray-haired beauties helps support hair and adds strength, smoothing lifted cuticles as it gently cleanses and moisturizes, so even chemically damaged hair feels healthier and more nourished. This purple shampoo is made with dark violet pigments that tone and quinoa that aids in keeping your color bright and cool-toned for longer - wash after wash.
Just lather and work into your wet hair and then rinse thoroughly. For best results, follow with Blonde Moment Tone and Repair Purple Conditioner. Safe for use 2-3 times a week on wash day in place of your regular shampoo. Can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan.
Formulated with Bonding Technology, this shampoo for blondes, lightened brunettes, and gray-haired beauties helps support hair and adds strength, smoothing lifted cuticles as it gently cleanses and moisturizes, so even chemically damaged hair feels healthier and more nourished. This purple shampoo is made with dark violet pigments that tone and quinoa that aids in keeping your color bright and cool-toned for longer - wash after wash.
Just lather and work into your wet hair and then rinse thoroughly. For best results, follow with Blonde Moment Tone and Repair Purple Conditioner. Safe for use 2-3 times a week on wash day in place of your regular shampoo. Can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan.
- Purple shampoo for blonde, silver, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more)
- 2-in-1 toning and bonding formula brightens and strengthens lightened hair tones with each wash
- Dark violet pigments neutralize hair brassiness and yellow tones with results after one wash
- Bonding Technology strengthens hair and smooths lifted cuticles for smoother, shinier hair
- Formulated with quinoa to aid in hair color retention
- Packed with moisture to intensely hydrate bleached hair and damaged hair
- Sweet, sunny floral scent
- Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan
- Only use 2-3 times a week in place of regular shampoo
- Lather and work purple shampoo into wet hair, then rinse thoroughly and follow with Blonde Moment Tone and Repair Purple Conditioner
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
Specifications
Shampoo & conditioner type
Purple Shampoos
Product line
Blonde Moment
Hair care key benefits
Repairing
Net content statement
8 fl oz (237mL)
Indications
Stop Use Indications
If any adverse reaction occurs discontinue use.
Skin Care Concern
n/a
Directions
Instructions
Only use 2-3 times a week in
place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Ingredients
Inactive Ingredients
No Inactive Ingredients
Ingredients
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730).
Active Ingredients
salicylic acid
Active Ingredient Name
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic Acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730).
Warnings
Warning Text
CAUTION: For external use only. Avoid eye contact. If any adverse reaction occurs discontinue use. KEEP OUT OF REACH OF CHILDREN. Avoid prolonged contact with porous materials to prevent staining.
State Chemical Disclosure
None
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Customer ratings & reviews
How item rating is calculated
Reviews summary
Pros
- : Has a non-overwhelming scent.
- : Maintains color without brassiness.
- : Offers good performance at lower cost.
- : Maintains cool tones and prevents brassy shades.
- : Reduces or removes brassy tones from hair.
Neutral
- : Can neutralize yellow tones, but may not fully prevent hair yellowing.
Generated by AI
Customer photos
+70 images
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Showing 1-3 of 263 reviews
Aug 24, 2025
Pam
Item details
Size: 8 fl oz
5 out of 5 stars review
Verified Purchase
I have tried many purple shampoo only to be disappointed. This one actually works purple shampoo are supposed to keep the brassiness in the yellow out of silver blonde or gray hair. This is the only one that I have found and tried that actually works, and I just love the conditioner as well. It really leaves my hair, soft and not so coarse and not so frizzy just I'm just trying to keep the yellow and the brassiness out of my silver hair and this shampoo and conditioner does just that thank you so much.
Helpful?3Y5TW795SX4H55524646
Jan 1, 2026
Mary
Item details
Size: 8 fl oz
5 out of 5 stars review
Verified Purchase
Exactly what's advertised
Just had my hair highlighted ! I use this brand in leave in conditioner! Thought I would try it! Exactly what it says it doesn't mess with my color keeps brassy away! Smells great and my hair feels soft and bouncy
Helpful?3Y5TW795SX4H55524646
Jan 1, 2026
Jackie
Item details
Size: 8 fl oz
5 out of 5 stars review
Verified Purchase
Good Product
Works great, but only use it about once a week. It's great for blonde and silver highlights. It will dry your hair out if you use it too much. Great for in between shampoos.
Helpful?3Y5TW795SX4H55524646
