John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 oz

4.5 stars out of 1137 reviews
(4.5)|
1,137 ratings

Key item features

  • THICKENING SHAMPOO - This hair thickening shampoo gets you 200% thicker*, fuller hair (*vs a basic shampoo) instantly
  • UNIQUE TECHNOLOGY - Our technology aligns and creates spaces between hair fibers as you cleanse, resulting in hair that looks and feels thicker
  • EXPERTLY FORMULATED SHAMPOO - Infused with biotin and hyaluronic acid, this thickening shampoo visibly plumps, leaving you with thicker, fuller and stronger hair in only one use
  • INGREDIENTS YOU CAN TRUST - this volumizing shampoo is silicone-free and vegan
  • MORE THAN SHAMPOO - Try the whole ULTRAfiller+ line– together, all three products (thickening shampoo, conditioner and spray) get you the best results
Current price is $10.97$1.10/fl oz
Price when purchased online
  • Free 90-day returns

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Columbus, 43215
Arrives by Tue, Feb 3
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John Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 oz
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Comparison Chart:
Hair Product FormCreamsJohn Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 ozLiquidsNative Vanilla & Cactus Flower Shampoo 16.5 fl ozCreamsJohn Frieda Anti Frizz Shampoo for Damaged and Frizzy Hair, Paraben and Phthalate Free, 10.1 ozCreams(2 pack) John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozLiquidsThicker Fuller Hair Gentle Cleansing Shampoo for All Hair Types, with Mongongo Oil and Green Coffee, 12 ozLiquidsPantene Pro-V Miracles Infinite Lengths Biotin Collagen Sulfate-Free Shampoo 13.5 FL OZCreamsJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozLiquidsOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. ozLiquidsMarc Anthony Grow Long Super Fast Strength Shampoo, for All Hair Types, with Caffeine & Ginseng, 16 ozLiquidsGarnier Fructis Grow Strong Thickening Shampoo with Biotin, All Hair Types, 12.5 fl oz
BrandJohn FriedaJohn Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 ozNativeNative Vanilla & Cactus Flower Shampoo 16.5 fl ozJohn FriedaJohn Frieda Anti Frizz Shampoo for Damaged and Frizzy Hair, Paraben and Phthalate Free, 10.1 ozJohn Frieda(2 pack) John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozThicker Fuller HairThicker Fuller Hair Gentle Cleansing Shampoo for All Hair Types, with Mongongo Oil and Green Coffee, 12 ozPantenePantene Pro-V Miracles Infinite Lengths Biotin Collagen Sulfate-Free Shampoo 13.5 FL OZJohn FriedaJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozOGXOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. ozMarc AnthonyMarc Anthony Grow Long Super Fast Strength Shampoo, for All Hair Types, with Caffeine & Ginseng, 16 ozGarnierGarnier Fructis Grow Strong Thickening Shampoo with Biotin, All Hair Types, 12.5 fl oz
Hair TypeFineJohn Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 ozAll Hair TypesNative Vanilla & Cactus Flower Shampoo 16.5 fl ozAll Hair TypesJohn Frieda Anti Frizz Shampoo for Damaged and Frizzy Hair, Paraben and Phthalate Free, 10.1 ozColor Treated(2 pack) John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozAll Hair TypesThicker Fuller Hair Gentle Cleansing Shampoo for All Hair Types, with Mongongo Oil and Green Coffee, 12 ozAll Hair TypesPantene Pro-V Miracles Infinite Lengths Biotin Collagen Sulfate-Free Shampoo 13.5 FL OZNormalJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozAll Hair TypesOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. ozDamagedMarc Anthony Grow Long Super Fast Strength Shampoo, for All Hair Types, with Caffeine & Ginseng, 16 ozFineGarnier Fructis Grow Strong Thickening Shampoo with Biotin, All Hair Types, 12.5 fl oz
Hair Care Key BenefitsRepairingJohn Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 ozVolumizingNative Vanilla & Cactus Flower Shampoo 16.5 fl ozFrizz ControlJohn Frieda Anti Frizz Shampoo for Damaged and Frizzy Hair, Paraben and Phthalate Free, 10.1 ozColor Protection(2 pack) John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozThickeningThicker Fuller Hair Gentle Cleansing Shampoo for All Hair Types, with Mongongo Oil and Green Coffee, 12 ozNourishingPantene Pro-V Miracles Infinite Lengths Biotin Collagen Sulfate-Free Shampoo 13.5 FL OZColor ProtectionJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozVolumizingOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. ozVolumizingMarc Anthony Grow Long Super Fast Strength Shampoo, for All Hair Types, with Caffeine & Ginseng, 16 ozThickeningGarnier Fructis Grow Strong Thickening Shampoo with Biotin, All Hair Types, 12.5 fl oz
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Customer ratings & reviews

4.5 out of 5 stars
stars1,137 ratings457 reviews
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Showing 1-3 of 457 reviews

Nov 26, 2025
AdirondackGrammy
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

Love both the shampoo and conditioner

My hair was thinning a bit. I have used John Frieda products for many years, so when I saw the "filler" shampoo and conditioner, decided to try it. I am very pleased. It has made my hair a bit fuller, and easy to comb through. I find that not using my hair dryer after using them makes my hair slightly less frizzy. As a side note, the price on the size that Walmart sells is quite a bit less than my local pharmacy for a smaller size tube.

Helpful?4OHULB6ULKMX5038964443
Jan 13, 2026
Diane
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

I love this shampoo! My hair loves it too! I get lots of lather with just a small quarter size amount of shampoo. The fragrance is light and fresh. My hair feels thicker after rinsing it. I follow up with the John Frieda thickening product and use the hair spray too! I have very fine hair and John Frieda certainly works for me!

Helpful?4OHULB6ULKMX5038964443
Jan 13, 2026
Thunder
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Conditioners
5 out of 5 stars review

Verified Purchase

Great results %26 easy to use

This conditioner went on easy and rinsed off well. I have used it several times so far and am pleased with the results. I also added a bit of mousse to my hair after rinsing and it really made my hair feel fuller. It was easy to comb out without knots.

Helpful?4OHULB6ULKMX5038964443