e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oz
e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oz
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e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oz

e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oze l f Lash N Roll Mascara Pitch Black 0 32oze l f Lash N Roll Mascara Deep Brown 0 32oz
Actual Color:Pitch Black

Key item features

  • Mega-curling mascara
  • Curling mascara gives your lashes maximum curl and lift
  • Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
  • Smudge- and flake-resistant formula
  • 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
  • This product is made in a Fair-Trade Certified factory
Current price is Now $6.00
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was $7.00
$18.75/fl oz
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Customer ratings & reviews

4.5 out of 5 stars
stars3,882 ratings3,351 reviews
How item rating is calculated
4.8
4.5
4.6
4.4
4.4
3.6
  1. 5 stars67% (2,612)
  2. 4 stars20% (767)
  3. 3 stars9% (337)
  4. 2 stars2% (87)
  5. 1 star2% (79)

Reviews summary

Pros

  • : Offers great value at this cost.
  • : Does not form clumps on lashes or during application.
  • : Goes on evenly without clumping.
  • : Features a unique shape for even lash separation and coating.
  • : Provides noticeable lash extension.

Neutral

  • : Can add noticeable volume, but may not deliver significant thickness.
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Showing 1-3 of 3,351 reviews

Jan 4, 2026
Erin
Item details
Color: Pitch Black
5 out of 5 stars review

Verified Purchase

e.l.f. Lash ‘N Roll Mascara

This mascara gives instant lift and curl without clumps or flakes. The curved brush grabs every lash, rolling them up for a wide-awake look that lasts all day. Lightweight, buildable, and super affordable-perfect for natural glam or layering for extra drama. elf really understood the assignment with this one

Helpful?41VMO0OIFPY11281622202
Oct 28, 2025
CarolinaGirl
Top Reviewer
Item details
Color: Deep Brown
5 out of 5 stars review

Verified Purchase

Worked for me

This mascara proves that you do not need to spend mega money for a good product. I bought the brown as I thought black might be too harsh on my 75-year-old eyes. It did help to curl them and no clumping. I always have a "used clean mascara brush from a previous tube" handy to help comb my mascara if and when my lashed cling together. The clinging often happens with any mascara, expensive or cheaper. I will buy this mascara again as I think it worked well for me. The curved bristle brush helped w/my thinning lashes. (Also: I used a mascara primer prior to applying the ELF mascara) That really helps!

Helpful?41VMO0OIFPY11281622202
Jun 5, 2025
WalmartCustomer
Item details
Color: Deep Brown
5 out of 5 stars review

Verified Purchase

Exactly what I hoped for!! I use it every day and love it! it doesn't irritate my eyes, it stays on all day, even during a bit of rain! It's easy to remove when you want to remove it, but won't just smudge off throughout the day. I'm not a makeup expert, and this is the first mascara I've ever tried, but I think I found THE ONE!!

Incentivized Review
Helpful?41VMO0OIFPY11281622202