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I've tried a lot of bleach over the years, and the Arctic Fox Blue Powder Bleach honestly impressed me. The blue pigment really helps cut down on brassiness while lifting, which made a huge difference during the awkward “orange traffic cone” stage most blondes know too well. :u1F9CA: The formula mixed smoothly and applied evenly without becoming a dusty snowstorm all over my bathroom. I also appreciated that it stayed creamy instead of drying out halfway through processing. My hair lifted several levels in one session and gave me a much cleaner, cooler blonde than other bleach powders I've used. I used it with my preferred developer and found it easy to customize depending on whether I wanted stronger lift or softer brightening. It worked great for full lightening, but I could also see this being perfect for highlights or touch-ups. As always with bleach, hair condition and proper developer choice matter, but overall this felt very salon-quality at home. If your goal is icy blonde instead of buttery yellow, this tub absolutely earns a spot in the bleach cabinet.

We ordered this specifically for our 10day Campervan trip to Scotland. Previously we have used our LOs carry cot for short trips. However we needed something that could be compact and tidied away. This was the ideal solution. It felt safe, sturdy and was super easy to foldaway. 100% recommend.