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I've tried a lot of bleach over the years, and the Arctic Fox Blue Powder Bleach honestly impressed me. The blue pigment really helps cut down on brassiness while lifting, which made a huge difference during the awkward “orange traffic cone” stage most blondes know too well. :u1F9CA: The formula mixed smoothly and applied evenly without becoming a dusty snowstorm all over my bathroom. I also appreciated that it stayed creamy instead of drying out halfway through processing. My hair lifted several levels in one session and gave me a much cleaner, cooler blonde than other bleach powders I've used. I used it with my preferred developer and found it easy to customize depending on whether I wanted stronger lift or softer brightening. It worked great for full lightening, but I could also see this being perfect for highlights or touch-ups. As always with bleach, hair condition and proper developer choice matter, but overall this felt very salon-quality at home. If your goal is icy blonde instead of buttery yellow, this tub absolutely earns a spot in the bleach cabinet.