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L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White

4.1 stars out of 919 reviews
(4.1)|
919 ratings

Key item features

  • L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White
  • Soft white mascara primer thickens lashes for voluptuous volume and helps enhance the wear of your mascara
  • 99 percent natural origin ingredient white primer formula, formulated with chamomile extract and vitamin E provides a caring feel for all day comfort
  • Soft wavy mascara brush with over 200 bristles holds maximum formula to coat and prepare lashes for mascara
  • Use before mascara - glide brush from lash base to lash tip, allow primer to dry before applying mascara on top
  • Tested under ophthalmological control, suitable primer mascara for sensitive eyes and contact lens wearers
Current price is $10.97$40.63/fl oz
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Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $10.97
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L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White $10.97 $40.63/fl oz

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Customer ratings & reviews

4.1 out of 5 stars
stars919 ratings805 reviews
How item rating is calculated
  1. 5 stars56% (519)
  2. 4 stars23% (207)
  3. 3 stars10% (89)
  4. 2 stars4% (35)
  5. 1 star8% (69)

Reviews summary

Pros
  • : Offers great value at this cost.
  • : Provides a natural, voluminous lash appearance.
  • : Coats lashes with a formula that enhances volume.
  • : Coats lashes evenly with a gentle brush.
Neutral
  • : Can be soft and volumizing, but also clumpy and messy.
  • : Can be smooth, but may clump with excess product.
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Showing 1-3 of 805 reviews

Mar 5, 2025
anonymous
5 out of 5 stars review

Verified Purchase

This primer really adds thorough coat of product in one swipe. Some other primers require repeated applications. Like that one swipe, one coat covers lashes!

Helpful?4GSM992UNO1I274127921
Feb 28, 2025
Honey
Sold and shipped byIE BEAUTY
4 out of 5 stars review

Verified Purchase

sorry

my apologies for earlier review of i e beauty.... after checking my credit bill again, i did find the refund for the returned item.... again, my apologies to casting dispursion on your company

Helpful?4GSM992UNO1I274127921
Sep 6, 2025
amasch
1 out of 5 stars review

PLEASE BRING BACK MILLENNIAL PINK!

please bring back the rose oil millennial pink! So much better than the new one! I have been a loyal customer for years but will now need to shop around for something else!

International review
Review from lorealparis.ca
Helpful?4GSM992UNO1I274127921
reply from BEC

We appreciate you sharing your love of the previous shade 250 Millennial Pink and your loyalty to Voluminous Lash Paradise Mascara Primer Base! We are sorry to hear that the Base Original is not meeting your expectations. We understand it can be frustrating when your tried and true favourite is discontinued. At L'Oréal we work tirelessly to develop the best in class makeup which includes updating formulas and shades as new ingredients and technology become available. We always welcome our customers feedback and suggestions, as they are a valuable tool to improve our services and products in any way that we can. Your comments have been shared with the appropriate department. We hope that you continue using our products!