L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
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L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit

3.9 stars out of 4780 reviews
(3.9)|
4,780 ratings
L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 KitL Oreal Paris Feria Permanent Hair Color Very Platinum 1 KitL Oreal Paris Feria Lightening System Hair Color Extreme Platinum 1 KitF ria Platinum Bounce Bond Care Lightening System Hair Color Unisex 1 KitL Oreal Paris Feria Lightening System Hi Lifting 1 KitL Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding Extra Bleach Blonde
Hair Color Shade:Very Platinum-Out of stock
205 Bleach Blonding (Bleach Blonde), $12.59
Extreme Platinum, $12.97
Hyper Platinum, $12.97
Platinum Bounce, $12.97
selected, Very Platinum, $7.13, was $14.15, Out of stock
$14.15
Multipack Quantity:1-Out of stock

Key item features

  • L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
  • Féria by L'Oréal Paris brings the next generation in lightening technology. Feria's Very Platinum Advanced Lightening System provides crystal-clear platinum results for weeks. Achieve absolute lightening without compromising condition or clarity with Feria.
  • Ideal for light brown to medium blonde hair - lightens up to 6 levels
  • This kit includes Anti-Brass conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Custom-blended by master colorists so that even the darkest of bases can achieve our purest platinum without compromising on conditioning
  • Dispenser Style: '';
Current price is Now $7.13
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was $14.15
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Customer ratings & reviews

3.9 out of 5 stars
stars4,780 ratings3,331 reviews
How item rating is calculated
  1. 5 stars57% (2,742)
  2. 4 stars11% (505)
  3. 3 stars6% (290)
  4. 2 stars5% (259)
  5. 1 star21% (984)

Reviews summary

Pros
  • : Lifts hair by a significant amount.
  • : Produces various blonde shades on different hair types and colors.
  • : Has a non-overpowering smell.
  • : Produces rich, bold, and long-lasting shades with good coverage.
Neutral
  • : Can be vibrant, but often appears overly dark.
  • : Can be vibrant and natural, but may not match expectations.
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Showing 1-3 of 3,331 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

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Dec 28, 2025
Caitlin
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Yes!

This is by far, the best boxed bleach I have ever used. Many years of doing my own hair, %26 I've never been able to achieve an actual level 10 platinum blonde, until now. I used this on previously lightened and fashion/fantasy color dyed hair, %26 my hair feels just fine. My hair is still soft, there's no damage, no breakage, no dryness. I am extremely impressed %26 would absolutely recommend this bleach!

Helpful?4DT6IWUAUBGP22307117
Sep 18, 2025
Yoana
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Beautiful Platinum Blonde no breakage!!

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. This is an excellent product, I highly recommend!!

Helpful?4DT6IWUAUBGP22307117