Hero image 0 of Dark and Lovely Fade Resist Permanet Hair Color, Unisex, 391 Brown Cinnamon, 0 of 13

Best seller

Dark and Lovely Fade Resist Permanet Hair Color, Unisex, 391 Brown Cinnamon

4.5 stars out of 5492 reviews

(4.5)|

Hair Color Shade:391 Brown Cinnamon

Pink, $6.94

362 Crimson Moon, $5.98

371 Jet Black, $6.94

372 Natural Black, $6.94

373 Brown Sable, $6.94

376 Red Hot Rythm, $6.94, was $8.08

$8.08

377 Sunkissed Brown, $6.94

378 Honey Blonde, $6.94

379 Golden Bronze, $9.99, was $13.08

Other options

382 Midnight Blue, $12.09

384 Light Golden Blonde, $6.94

selected, 391 Brown Cinnamon, $9.99

394 Vivacious Red, $6.94

Multipack Quantity:1

Key item features

Softsheen-Carson Dark & Lovely Fade Resist Permanet Hair Color, Female, 391 Brown Cinnamon: Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine.
This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power — especially designed to help protect relaxed and natural hair while coloring.
The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks.
Packaging May Vary. What you receive may not be what is reflected on site.

Specs

Color descriptor
Vibrant
Hair color cat
Brown
Hair coverage
Full Coverage
Features
Fade Resistant
Hair care key benefits
Moisturizing, Conditioning, Color Protection, Shine Enhancing
Hair type
All Hair Types

Reviews summary

Pros

: Process is straightforward and simple.
: Delivers vibrant tones that complement a range of skin tones.
: Features a range of natural-looking shades.
: Has a non-overpowering scent.

Generated by AI

Current price is $9.99

Price when purchased online

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Columbus, 43215

Arrives by Tomorrow

Order within 10 hr 45 min

Sold by OTCRx4U

Fulfilled by Walmart

4.276795493662964 stars out of 5, based on 6398 seller reviews(4.3)

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About this item

Product details

Softsheen-Carson Dark & Lovely Fade Resist Permanet Hair Color, Female, 391 Brown Cinnamon, Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power —especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks Packaging May Vary. What you receive may not be what is reflected on site.

Softsheen-Carson Dark & Lovely Fade Resist Permanet Hair Color, Female, 391 Brown Cinnamon: Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine.
This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power — especially designed to help protect relaxed and natural hair while coloring.
The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks.
Packaging May Vary. What you receive may not be what is reflected on site.

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Color descriptor

Vibrant

Hair color cat

Brown

Hair coverage

Full Coverage

Features

Fade Resistant

Directions

Instructions

Use as directed on package

Warranty

Warranty information

Please reference Brand Consumer Inquiry Portal

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Warranty url

https://www.walmart.com/help/article/walmart-standard-return-policy/adc0dfb692954e67a4de206fb8d9e03a

Ingredients

MOISTURE RICH CONDITIONER / BAUME SOIN: 43083 SS3 - AQUA / WATER / EAU, CETEARYL ALCOHOL, ELAEIS GUINEENSIS OIL / PALM OIL, BEHENTRIMONIUM CHLORIDE, PARFUM FRAGRANCE, PYRUS MALUS FRUIT EXTRACT / APPLE FRUIT EXTRACT, GLYCERIN, ISOPROPYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, SODIUM BENZOATE, CITRIC ACID, NIACINAMIDE, PYRIDOXINE HCl, BUTYROSPERMUM PARKII, BUTTER / SHEA BUTTER, OLEA EUROPAEA OIL / OLIVE FRUIT OIL, SACCHARUM OFFICINARUM EXTRACT /SUGAR CANE EXTRACT/ EXTRAIT DE CANNE A SUCRE, CHLORHEXIDINE, DIHYDROCHLORIDE, PERSEA GRATISSIMA OIL / AVOCADO OIL 2-OLEAMIDO-1, 3-OCTADECANEDIOL, RIBES NIGRUM SEED OIL / BLACK CURRANT SEED OIL, PHENOXYETHANOL, CITRUS LIMON, PEEL EXTRACT / LEMON PEEL EXTRACT, CI 19140 / YELLOW 5, CAMELLIA SINENSIS LEAF EXTRACT, CI 15985 / YELLOW 6, TOCOPHEROL, GLYCINE SOJA OIL / SOYBEAN OIL, F.I.L. D183770/1 ;

Active Ingredients

water

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Customer ratings & reviews

4.5 out of 5 stars

stars5,492 ratings3,463 reviews

How item rating is calculated

Reviews summary

Pros

: Process is straightforward and simple.
: Delivers vibrant tones that complement a range of skin tones.
: Features a range of natural-looking shades.
: Has a non-overpowering scent.

Generated by AI

Customer images

+2463 images

Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.

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Showing 1-3 of 3,463 reviews

Jan 5, 2026

Jasmine

Item details

Hair color shade: 378 Honey Blonde

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

10 outta 10

I love how light it gets my roots. Definitely toned down my natural red hair to a honey strawberry blonde. Highly recommend this brand and even used it on my teenager when she wanted to go honey blonde. The conditioning mask is so good and makes my hair so soft. Easy to apply and gives natural highlights.

Helpful?

Oct 14, 2025

Sok

Top Reviewer

Item details

Hair color shade: 378 Honey Blonde

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

Soft Sheen-Carson / Dark and Lovely Fade Resist

I have to say that this hair color works better than the other products out there.Dark and Lovely works better and londer covering up my grey hair.I recommend trying this hair color out

Helpful?

Jul 1, 2025

Anna

Top Reviewer

Item details

Hair color shade: 371 Jet Black

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

Love hair

This is a good product for me. I'm getting great and I love it and I'm 56 today and I love coloring my hair now and colored it when I was just too black, but I always realizing that I'm not gray yet so when I got a dog color scout so the recipe I told you the fresh review on a twist potion on the cream in Asia that's how I contender scope so you keep that up once is gone you'll be OK

Helpful?