Berkley Flicker Minnow Fishing Lure, Purple Flash, 1/3 oz

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad, this fishing bait features a unique body design and impressive dive curve that gets you to the fish quickly while delivering maximum flash and tail action. Available in a variety of premium colors to help you match the hatch with a realistic minnow profile, it's irresistible to predatory fish. When they bite, sharp and stout Fusion19 hooks penetrate easily and hold on even through the toughest fights. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.