L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit
L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit
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L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit

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Hair Color Shade:Extreme Platinum
Multipack Quantity:1

Key item features

  • L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit L'Oreal Paris Feria Lightening System with Anti-Brass Conditioner, Extreme Platinum:
  • Advanced hair lightening system provides pure platinum blonde hair results for weeks
  • Lighten your hair up to 7 levels
  • Ideal for dark brown hair to light brown hair
  • This kit includes Anti-Brass conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Custom-blended by master colorists, this kit lifts up to 8 levels of lightening
  • Even the darkest of bases can achieve our purest platinum without compromising on condition
Current price is $12.97
Price when purchased online
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Customer ratings & reviews

3.9 out of 5 stars
stars4,969 ratings3,354 reviews
How item rating is calculated
  1. 5 stars58% (2,892)
  2. 4 stars11% (523)
  3. 3 stars6% (299)
  4. 2 stars5% (264)
  5. 1 star20% (991)

Reviews summary

Pros

  • : Has a subtle, non-overpowering aroma.
  • : Produces rich, bold, and long-lasting shades with good coverage.

Neutral

  • : Can be intense, but may not show on dark hair.
  • : Can be effective, but may vary by individual hair type and growth.
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Showing 1-3 of 3,354 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

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Dec 20, 2022
Melissa
5 out of 5 stars review

Verified Purchase

Pleasantly surprised!!!

I'm not normally one for buying boxed hair color/bleach but this stuff works surprisingly well. I have dark hair. Plus I color it black from time to time. Well u wanted pink hair so naturally I need bleach. I saw this stuff and decided to try it. Boy was i surprised. Not only did it bleach my hair but it was almost white i did strip my gair first however which obviously you need to do if you already have color on your hair thats dark and you want to go lighter. Needless to say I haighly recommend this bleach. I will also continue to use this from now on. 🖤

Helpful?4DT6IWUAUBGP670164922
Jun 20, 2010
MyAnnaRomance
Walmart Associate
5 out of 5 stars review

Won't bleach brunettes!

I saw on the side of the box that it said "not recommended for darker hair" and I originally had dark brown hair. I bought it anyways, I figured it would work anyway since it supposed to bleach. My hair IS now blonde. It's kind of like a strawberry blonde. It doesn't bother me, because I just wanted my hair light enough to dye it red. But it's such a pretty color that I've decided to keep the blonde! It's very easy to use! So perhaps if you're a dark brunette and you'd like a strawberry blonde-ish hair color, use this. My friend also used this on her light brown hiar, and it came out bleach blonde, exactly like on the box. So the lightening agent DEFINITELY works! Very good product! I love it :)

Helpful?4DT6IWUAUBGP670164922