L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit
L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit
Hero image 0 of L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit, 0 of 3
In 50+ people's cartsBest seller
Visit the L’Oréal Paris Store

L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit

L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 KitL Oreal Paris Feria Lightening System Hair Color Extreme Platinum 1 KitF ria Platinum Bounce Bond Care Lightening System Hair Color Unisex 1 KitL Oreal Paris Feria Lightening System Hi Lifting 1 KitL Oreal Paris Feria Permanent Hair Color Very Platinum 1 KitL Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding Extra Bleach Blonde
Hair Color Shade:Extreme Platinum
Multipack Quantity:1

Key item features

  • L'Oreal Paris Feria Lightening System Hair Color, Extreme Platinum, 1 Kit L'Oreal Paris Feria Lightening System with Anti-Brass Conditioner, Extreme Platinum:
  • Advanced hair lightening system provides pure platinum blonde hair results for weeks
  • Lighten your hair up to 7 levels
  • Ideal for dark brown hair to light brown hair
  • This kit includes Anti-Brass conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Custom-blended by master colorists, this kit lifts up to 8 levels of lightening
  • Even the darkest of bases can achieve our purest platinum without compromising on condition
Current price is $12.97
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $12.97
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $12.97

How do you want your item?

Try 30 days for just $1! Choose a plan at checkout.
How do you want your item?
Ships to
Arrives by Tomorrow
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
Other sellers
$9.97
+Free shipping
Shipping, arrives by Sun, Jun 14 to Columbus, 43215
Sold by Get It Wholesale Empire
Fulfilled by Walmart
Free 90-day returns
walmart plus

Try 30 days of Walmart+ for just $1!

T&C apply.

About this item

Product details

Specifications

Directions

Warranty

Ingredients

Refine your search

Customer ratings & reviews

3.9 out of 5 stars
stars5,085 ratings3,361 reviews
How item rating is calculated
  1. 5 stars59% (2,998)
  2. 4 stars10% (527)
  3. 3 stars6% (302)
  4. 2 stars5% (265)
  5. 1 star20% (993)

Reviews summary

Pros

  • : Application process is straightforward.
  • : Provides varying tones and depths for a natural look.
  • : Has a subtle, non-overpowering aroma.
  • : Produces rich, bold, and long-lasting shades with good coverage.

Neutral

  • : Can be intense, but may not show on dark hair.
  • : Can be effective, but may vary by individual hair type and growth.
Generated by AI

Customer photos

  • +1134 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 3,361 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

Helpful?4DT6IWUAUBGP670164922
Dec 20, 2022
Melissa
5 out of 5 stars review

Verified Purchase

Pleasantly surprised!!!

I'm not normally one for buying boxed hair color/bleach but this stuff works surprisingly well. I have dark hair. Plus I color it black from time to time. Well u wanted pink hair so naturally I need bleach. I saw this stuff and decided to try it. Boy was i surprised. Not only did it bleach my hair but it was almost white i did strip my gair first however which obviously you need to do if you already have color on your hair thats dark and you want to go lighter. Needless to say I haighly recommend this bleach. I will also continue to use this from now on. 🖤

Helpful?4DT6IWUAUBGP670164922
Jun 20, 2010
MyAnnaRomance
Walmart Associate
5 out of 5 stars review

Won't bleach brunettes!

I saw on the side of the box that it said "not recommended for darker hair" and I originally had dark brown hair. I bought it anyways, I figured it would work anyway since it supposed to bleach. My hair IS now blonde. It's kind of like a strawberry blonde. It doesn't bother me, because I just wanted my hair light enough to dye it red. But it's such a pretty color that I've decided to keep the blonde! It's very easy to use! So perhaps if you're a dark brunette and you'd like a strawberry blonde-ish hair color, use this. My friend also used this on her light brown hiar, and it came out bleach blonde, exactly like on the box. So the lightening agent DEFINITELY works! Very good product! I love it :)

Helpful?4DT6IWUAUBGP670164922