L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit
L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit
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L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit

4 stars out of 14357 reviews
(4.0)|
14.3K ratings
L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color Downtown Denim Dark Blue Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color P1 Sapphire Smoke Smokey Blue 1 KitL Oreal Paris Feria Toner Anti Brass Ice Blonde Ash Blonde 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color V28 Midnight Violet Deepest VioletL Oreal Paris Feria Permanent Hair Color P2 Rosy Blush Smokey PinkL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 40 Espresso Deeply BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 21 Starry Night Bright BlackL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 100 Pure Diamond Very Light Blonde 1 kitL Or al Paris Feria Shimmering Permanent Hair Color for Adults 10 Jet Black 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Fuchsia Cha Vivid Fuchsia 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 521 Cool Amethyst Iridescent Brown 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color B61 Downtown Brown Strengthens Hair 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color 65 Honey Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 26 Black Chery 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 50 Havana Brown Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Permanent Hair Color 45 French Roast Deep Bronzed BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Crystal Brown 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color R68 Ruby Rush Rich Auburn True Red 1 kitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 11 21 Bad to the Blonde Color Booster 1 KitLoreal Hair ConditionL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color V38 Violet Noir Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 63 Sparkling Amber Light Golden Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Smokey Silver Silver Gray Hair Color 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R57 Cherry Crush Intense Medium Auburn 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R48 Red Velvet Intense Deep Auburn 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 36 Chocolate Cherry Strong Hair 1 KitL Oreal Paris Feria Permanent Hair Color 721 Dusty MauveL Oreal Paris Feria Permanent Hair Color V48 Violet Vixen 1 Kit Up to 40 Percent Stronger HairL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color C74 Copper Crave Up to 40 Percent Stronger Hair 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 20 Black Leather Up to 40 Percent Stronger Hair 1 Kit
Hair Color Shade:411 Downtown Denim (Dark Blue Brown)
Purple, $11.99
P1 Sapphire Smoke (Smokey Blue), $12.97
S1 Smokey Silver (Silver Gray), $12.97
P2 Rosy Blush Smokey Pink, $12.97
9P Ice Blonde, $12.97
10 Jet Black (Blackest Black), $12.97
11.21 Bad To The Blonde (Pearl Blonde), $12.97
20 Black Leather (Natural Black), $12.97
21 Starry Night (Bright Black), $12.97
26 Black Chery (Deepest Magenta), $12.97
V28 Midnight Violet (Deepest Violet), $12.97
36 Chocolate Cherry, $12.97
V38 Violet Noir (Intense Deep Violet), $12.97
Size:1 Kit

Key item features

  • L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit
  • L'Oreal Paris Feria Shimmering Permanent Hair Color is a hair color that gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair.
  • Feria's Bonding Care Complex Conditioner helps repair the strength of weak hair bonds, keeping hair strong and healthy-looking for multi-dimensional color vibrancy.
  • Up to 40 percent stronger hair versus hair not treated with Bonding Care Complex Conditioner.
  • Formulated with 3X highlights for a prismatic blush shimmer. Feria's prismatic color spectrum is custom-blended by L'Oreal Paris expert colorists for bold, head-turning hair color shades.
  • Vegan formula - no animal derived ingredients or byproducts.
  • Dispenser style: .
Current price is $10.20
Price when purchased online
  • Free shipping
  • Free 30-day returns

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Columbus, 43215
Arrives between Apr 11 - Apr 17
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Sold and shipped by FRESH DROPLETS
4.441234084231146 stars out of 5, based on 2042 seller reviews(4.4)
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Customer ratings & reviews

4 out of 5 stars
stars14.3K ratings8,285 reviews
How item rating is calculated
  1. 5 stars63% (9,015)
  2. 4 stars10% (1,496)
  3. 3 stars6% (858)
  4. 2 stars4% (625)
  5. 1 star16% (2,363)

Reviews summary

Pros
  • : Application process is straightforward.
  • : Has a light and non-overpowering fragrance.
  • : Offers a range of shades from light to dark with varying tones.
  • : Rich, bold, and long-lasting shade.
Neutral
  • : Can be effective, but inconsistent across users.
  • : Can be rich and vibrant, but may appear darker than expected.
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Showing 1-3 of 8,285 reviews

Dec 11, 2025
Megan
Item details
Hair color shade: C74 Copper Crave (Intense Copper)
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

You will be craved with this shade of copper! 🧡

The color on the box can look intimidating it reads as a very bold, almost neon orange —The dye itself is bright when you apply it, and during the first two or three washes. Do not panic during that initial phase! It absolutely softens, and once it settles, the result is a beautiful, wearable shade of orange that looks much more natural than the box suggests. I've also used it on my extensions I left it on for the maximum recommended time and found that the color payoff was stunning after that brief “too bright” window. My only reason for giving it four stars instead of five is longevity. Even with color-protecting shampoo and proper aftercare, I feel the tone fades faster than other box dye brands I've used (featured in a photo everything I've tried)

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Jun 23, 2021
fallenjade
5 out of 5 stars review

WOW!!!!! It actually worked???!!!!!

Yesterday my head looked like a pineapple because I had bleached it to get out a copper color, and today I put two boxes of this in my hair (super saturated it; made sure it was completely coated), left it on 20-25mins...even though it says 10-15... and now I have ash blonde hair...which is my natural color... AMAZING!! I was going to dye it brown but now Im thinking I will likely leave it as is because it looks pretty nice. Oh, and it smells good! plus my hair felt like straw before I used it but it feels much nicer now.

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Oct 13, 2025
MamaLeah
Top Reviewer
Walmart Associate
Item details
Hair color shade: 10 Jet Black (Blackest Black)
Multipack quantity: 1
5 out of 5 stars review

Great but...

My daughter loved this dye. It's jet black but if you have light brown undertones you will see a dark blue/ purple tint to your hair in the sun. The darker the hair you have, the better for this one because of the blue and purple but luckily my daughter liked those colors😁

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