Visit the Color Wow Store

COLOR WOW Root Cover Up Light Brown 0.07 oz

Key item features

  • Achieve flawless, natural-looking hair in seconds
  • Water-resistant formula ensures long-lasting coverage
  • Extend the time between costly salon visits by covering roots on your own
  • Easy to apply with precise brush for targeted application
Current price is $34.50$246.43/lb
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $34.50
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $34.50

How do you want your item?

Try 30 days for just $1! Choose a plan at checkout.
How do you want your item?
Ships to
Arrives by Mon, Jun 1
.
Order within 7 hr 31 min
Sold by Lighthouse Beauty
Fulfilled by Walmart
4.586768935762224 stars out of 5, based on 4172 seller reviews(4.6)
Report an issue with this seller
Free 90-day returns
walmart plus

Try 30 days of Walmart+ for just $1!

T&C apply.

About this item

Product details

Specifications

Warranty

Ingredients

Warnings

Customer ratings & reviews

4.5 out of 5 stars
stars71 ratings58 reviews
How item rating is calculated
  1. 5 stars79% (56)
  2. 4 stars6% (4)
  3. 3 stars3% (2)
  4. 2 stars10% (7)
  5. 1 star3% (2)

Reviews summary

Pros

  • : Simple application process with dual-ended brushes.
  • : Provides good coverage with a natural look.
  • : Provides decent coverage for grey or silver hair.
  • : Disguises gray hair growth.

Neutral

  • : Can be dual-ended, but also feels flimsy.

Cons

  • : Product's cost is relatively high compared to similar items.
Generated by AI
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 58 reviews

Apr 13, 2025
Genevieve
Item details
Hair color shade: Light Brown
Sold byLighthouse BeautyDelivered byWalmart
5 out of 5 stars review

Verified Purchase

Best Powder Root Cover

This WOW product was the best "not-chemical" root cover I have ever used. It covers short roots very well (long roots would take a long time to cover). Looks more natural than the Madison Reed root cover I used before. The color I used was Light Brown. I use WOW exclusively now. I recommend this product.

Helpful?1ZGQ52HRH22654889444
Apr 20, 2020
Gail
5 out of 5 stars review

Verified Purchase

Perfection!

This stuff is amazing!! So easy to use and it looks so natural. My hair is medium brown with blonde highlights and I used the light blonde shade. It's perfect! While video-chatting, I had a couple people, including my daughter, ask me when and where I got my hair done during this Covid-19 pandemic!

Helpful?1ZGQ52HRH22654889444
Feb 25, 2017
CREAMANDSUGAR
5 out of 5 stars review

Verified Purchase

Covers grey and thin hair

This is the best grey root coverage I have used. Some sprays and mascara like color makes the hair stickie and stiff . This applies like eyeshadow , has an applicator, and does not make the hair stiff. It also covers shiny bald spots well and areas where thinner hair is noticeable

Helpful?1ZGQ52HRH22654889444