Berkley Finisher 7 Forward Facing Sonar Jerkbait

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 7 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers can trigger reaction bites in challenging situations. Featuring a modern finless double-treble design, the Finisher is armed with two Berkley Fusion 19 treble hooks that address the hooking issues of glide baits and ensure a better landing ratio when fish aggressively thrash and try to throw the hook. With a weight-forward build, it's easy to achieve precise casts, quickly get your lure in the strike zone, and unlock a versatile range of actions to entice even the wisest fish keyed in on small baitfish. Subtle wrist snaps create a medium glide, while longer, harder strokes induce longer darting and gliding actions. Whether you fish it like a glide bait or a sinking jerk bait, the Finisher 7 excels in casting or vertical presentations, covering the water column in 3D—vertical, lateral, forwards, and backwards.

The arc-shaped body, paired with a flattened belly, produces a unique rolling swim action, allowing the bait to "hang" in the water column. The optimized pull point location grants maximum lure control, while the perpendicular line-tie ensures a locked and secure knot every time. A true game-changer for anglers seeking precision and control in a forward-facing sonar lure, the Berkley Finisher 7 FFS Jerkbait delivers a minnow-like tail swing on the fall and enticing body quiver that creates an irresistible baitfish presentation.

Length: 2.75"

Weight: 1/2 oz

Sinking