Clairol Bold & Bright Permanent Hair Color Creme, 28 Wild Blackberry, Hair Dye, 1 Application

I absolutely love this color! Its bright and holds for a good 6 weeks. If you color your hair at home you already know how to use and the process is just like any other. It comes with a color booster to uses when you notice you are going to need a color soon. thats nice to prolong the color!

Smell isn't too bad, this dye actually stays in your hair for quite some time. It even comes with a retouch bottle so you can do your roots once they start growing out. It's actually very dark %26 when the sun hits it,it looks like a dark cherry color. I'll say it's for a sensitive scalp, only because my head does react to different products most times but not this time. I washed my hair every 2 weeks and even though it's gotten kinda faded after 5 months, it's still holding on TIGHT. It's not as pigmented but it's like if the light hit it, a dark cherry color. 👍