Féria Platinum Bounce Bond Care Lightening System Hair Color, Unisex, 1 Kit
Féria Platinum Bounce Bond Care Lightening System Hair Color, Unisex, 1 Kit
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Féria Platinum Bounce Bond Care Lightening System Hair Color, Unisex, 1 Kit

Hair Color Shade:Platinum Bounce-Out of stock
Multipack Quantity:1-Out of stock

Key item features

  • Advanced bonding science helps protect fragile hair bonds from damage, all while radiantly lightening hair
  • Lighten your hair up to 8 levels- ideal for dark brown hair to light brown hair
  • Anti-brass purple conditioner neutralizes brass while helping protect, nourish, and maintain hair's strength
  • Féria Platinum Bounce with bond care technology is the next generation in lightening technology, custom-blended by master colorists for the imaginative trendsetter.
  • Specially formulated for all hair textures to lift to 8 levels maintain hair's natural shape pattern elasticity, with a moisturizing anti-brass purple conditioner that neutralizes brass.
Current price is $14.99
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Customer ratings & reviews

3.9 out of 5 stars
stars5,085 ratings3,361 reviews
How item rating is calculated
4.4
3.9
3.8
3.6
3.1
2.6

Reviews summary

Pros

  • : Application process is straightforward.
  • : Provides varying tones and depths for a natural look.
  • : Has a subtle, non-overpowering aroma.
  • : Produces rich, bold, and long-lasting shades with good coverage.

Neutral

  • : Can be intense, but may not show on dark hair.
  • : Can be effective, but may vary by individual hair type and growth.
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Showing 1-3 of 3,361 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

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Dec 20, 2022
Melissa
5 out of 5 stars review

Verified Purchase

Pleasantly surprised!!!

I'm not normally one for buying boxed hair color/bleach but this stuff works surprisingly well. I have dark hair. Plus I color it black from time to time. Well u wanted pink hair so naturally I need bleach. I saw this stuff and decided to try it. Boy was i surprised. Not only did it bleach my hair but it was almost white i did strip my gair first however which obviously you need to do if you already have color on your hair thats dark and you want to go lighter. Needless to say I haighly recommend this bleach. I will also continue to use this from now on. 🖤

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Jun 20, 2010
MyAnnaRomance
Walmart Associate
5 out of 5 stars review

Won't bleach brunettes!

I saw on the side of the box that it said "not recommended for darker hair" and I originally had dark brown hair. I bought it anyways, I figured it would work anyway since it supposed to bleach. My hair IS now blonde. It's kind of like a strawberry blonde. It doesn't bother me, because I just wanted my hair light enough to dye it red. But it's such a pretty color that I've decided to keep the blonde! It's very easy to use! So perhaps if you're a dark brunette and you'd like a strawberry blonde-ish hair color, use this. My friend also used this on her light brown hiar, and it came out bleach blonde, exactly like on the box. So the lightening agent DEFINITELY works! Very good product! I love it :)

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