Berkley Gulp! Alive! Attractant Soft Bait
Berkley Gulp! Alive! Attractant Soft Bait
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Gulp!

Berkley Gulp! Alive! Attractant Soft Bait

4.4 stars out of 49 reviews
(4.4)|
49 ratings
Berkley Gulp! Alive! Attractant Soft BaitBerkley Gulp Alive Attractant Soft BaitBerkley Gulp Alive Attractant Soft BaitBerkley Gulp Alive Attractant Soft BaitBerkley Gulp Alive Saltwater Attractant Soft BaitBerkley Gulp Alive Attractant Soft BaitBerkley Gulp Alive Saltwater Attractant Soft BaitBerkley Gulp Alive Attractant Soft BaitBerkley Gulp Alive Attractant Soft Bait
Size:0
Actual Color:Shad/Shiner

Key item features

  • Potent Attractant: This fish attractant imbues any bait with the taste and smell of live prey, utilizing popular scents and flavors to enhance its appeal.
  • Effortless Application: The product features an easy-to-apply trigger spray bottle, offering both stream and spray options for versatile and convenient use.
  • Versatile Enhancement: It significantly boosts the effectiveness of various bait types, including soft bait, hard bait, and live bait, making it a flexible fishing aid.
  • Evolved Formula: Benefiting from 15 years of Gulp! evolution, this attractant represents a refined and continuously improved formula for optimal performance.
  • Specific Scent: The attractant is available in a Shad/Shiner scent and flavor, catering to specific fishing preferences and target species.
  • Convenient Packaging: Each unit comes in an 8 oz spray bottle, providing a practical and ready-to-use solution for anglers.
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Current price is $10.99
Price when purchased online
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Columbus, 43215
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Customer ratings & reviews

4.4 out of 5 stars
stars49 ratings37 reviews
How item rating is calculated
  1. 5 stars71% (35)
  2. 4 stars14% (7)
  3. 3 stars4% (2)
  4. 2 stars2% (1)
  5. 1 star8% (4)

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Showing 1-3 of 37 reviews

Dec 24, 2025
dakota
Item details
Size: 0
Color: Garlic
5 out of 5 stars review

Verified Purchase

must buy if you live or fish on a lake worked perfect for me when days without anybody's bought this put it on my lure and sprayed some in the water and it lit up with fish must get I caught seven bass that day

Incentivized Review
Helpful?3FWEXOM8Y3YE26922396
May 27, 2015
JETaylor
5 out of 5 stars review

Seller Verified Purchase

Awesome stuff

I bought three bottles of attractant. Shrimp, Menhaden and squid. I fished over the Memorial Day weekend and used the Menhaden spray. I used the spray after a few casts using Berkley Alive Gulp 4" Jerk Shad just to add some more scent. Works great. Caught four flounder jigging straight down the side of the boat while drift fishing. Three were keepers. I will never fish without this stuff!!! Well worth the money!!!

Review from purefishing.com
Helpful?3FWEXOM8Y3YE26922396
Feb 24, 2026
Todd
Top Reviewer
Item details
Size: 8 oz
Color: Minnow
5 out of 5 stars review

Verified Purchase

Versatile for multiple species

Exceptional scent dispersion Versatile for multiple species Strong, somewhat "pickled" scent, which helps to attract fish

Helpful?3FWEXOM8Y3YE26922396