Rimmel London, Exaggerate Automatic Lip Liner 104 Call Me Crazy
Rimmel London, Exaggerate Automatic Lip Liner 104 Call Me Crazy
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Rimmel London, Exaggerate Automatic Lip Liner 104 Call Me Crazy

Key item features

  • Long-lasting wear — Helps lipstick stay in place longer and reduces feathering throughout the day.
  • Creamy, soft texture — Glides smoothly across lips without tugging.
  • Automatic twist-up pencil — Retractable design means no sharpening needed.
  • Fine slanted tip — Allows precise lip contouring and definition.
  • Fuller-looking lips effect — Color placement helps create the illusion of volume and shape.
  • Vitamin-enriched formula — Contains nourishing vitamins C and E for smoother wear.
  • Versatile nude-rose shade — Works well for natural everyday looks or paired with pink, mauve, and nude lipsticks.
Price when purchased online

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Starting from $14.99

About this item

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Customer ratings & reviews

4.3 out of 5 stars
stars346 ratings346 reviews
How item rating is calculated
  1. 5 stars67% (231)
  2. 4 stars19% (67)
  3. 3 stars6% (22)
  4. 2 stars2% (6)
  5. 1 star6% (20)

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Showing 1-3 of 346 reviews

Aug 16, 2025
bob2734
5 out of 5 stars review

Good consistency, goes on creamy, great product.

My 16 year old stole this off me and used it all, do not remember when I bought it but I'm very upset to find that it is no longer being made. It was the only one that perfectly matched my liquid to matte lipgloss from another brand..

International review
Review from rimmellondon.com
Helpful?1T72H8ZXCFKJ2681963027
Jul 2, 2018
allisonlmackenzie
5 out of 5 stars review

In Love

Okay listen. This lip liner stays ON. I got really high one night and just used it all over my lips (don't do this) and proceeded to gorge myself on an unhealthy amount of foods. Lemme tell ya, this liner did not BUDGE. It applies flawlessly and is matte and perfect and I love it. Buy it. You won't regret it!!

International review
Review from rimmellondon.com
Helpful?1T72H8ZXCFKJ2681963027
Apr 13, 2018
Chelsea C
5 out of 5 stars review

038 Allure is the best - PLEASE bring it back!

I have been using Rimmel Exaggerate Lip Liner in the colour ALLURE for years, but now it seems to be discontinued. None of the current colours are anything like it (too pink, too red, too brown, too dark...). Pleeeease bring it back.

International review
Review from rimmellondon.com
Helpful?1T72H8ZXCFKJ2681963027