Peet's Coffee® Colombia Dark Roast Ground Coffee 12 oz. Stand-Up Bag

First impression: I love the packaging. It is very appealing and looks expensive and gourmet. The aroma right out of the bag is sweet and light. The label on the package describes it as "balanced brightness and sweetness" I would agree. It is also described as a deep roast. It is dark. I made it according to the directions on the bag: 2 Tbs/6oz water. I tasted it before adding sugar and creamer and it came out dark and sweet. I added half and half and about 1/2 tsp of sugar, and it was like the coffee couldn't compete with the cream and sugar. It was still good, it just seemed to dilute the taste of the coffee. Overall it is rich and smooth. Should be a crowd pleaser even for those who don't like dark coffee. No hint of bitterness.

Since I really am not a coffee drinker, I selected this for my hubby. When he first opened the package, the rich dark aroma came forward. I love to smell good coffee when first opened and this one was great. Hubby brewed it and the smell while brewing was the same as when the package was opened. It had a very rich, and dark flavor. Something you would expect from an expensive coffee shop if you visited one. He stated that he really enjoyed the dark flavor and was very rich in taste. He then stated after the second brewing that this would now be his favorite brand of coffee. He really enjoys his coffee in the am, so this a good thing. Now the only problem is that there is not a store withing 50 miles that carries the coffee. It should be in every store and now he is disappointed that he can't get more. Think he went online to check it out and it is available to order and have delivered, but he wasn't thrilled about that. Need to put in stores if you want to sell.