L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
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L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit

3.9 stars out of 4895 reviews
(3.9)|
4,895 ratings
L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 KitL Oreal Paris Feria Permanent Hair Color Very Platinum 1 KitL Oreal Paris Feria Lightening System Hair Color Extreme Platinum 1 KitF ria Platinum Bounce Bond Care Lightening System Hair Color Unisex 1 KitL Oreal Paris Feria Lightening System Hi Lifting 1 KitL Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding Extra Bleach Blonde
Hair Color Shade:Very Platinum-Out of stock
205 Bleach Blonding (Bleach Blonde), $18.35
Extreme Platinum, $12.97
Hyper Platinum, $12.97
Platinum Bounce, $15.59, Out of stock
selected, Very Platinum, $7.13, was $14.15, Out of stock
$14.15
Multipack Quantity:1-Out of stock

Key item features

  • L'Oreal Paris Feria Permanent Hair Color, Very Platinum, 1 Kit
  • Féria by L'Oréal Paris brings the next generation in lightening technology. Feria's Very Platinum Advanced Lightening System provides crystal-clear platinum results for weeks. Achieve absolute lightening without compromising condition or clarity with Feria.
  • Ideal for light brown to medium blonde hair - lightens up to 6 levels
  • This kit includes Anti-Brass conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Custom-blended by master colorists so that even the darkest of bases can achieve our purest platinum without compromising on conditioning
  • Dispenser Style: '';
Current price is Now $7.13
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was $14.15
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Customer ratings & reviews

3.9 out of 5 stars
stars4,895 ratings3,343 reviews
How item rating is calculated
  1. 5 stars58% (2,833)
  2. 4 stars11% (517)
  3. 3 stars6% (294)
  4. 2 stars5% (262)
  5. 1 star20% (989)

Reviews summary

Pros
  • : Clear instructions and minimal complexity make it easy to use.
  • : Has a subtle, non-overpowering aroma.
  • : Offers a range of shades from platinum to strawberry blonde.
  • : Produces rich, bold, and long-lasting shades with good coverage.
Neutral
  • : Can be intense, but may not show on dark hair.
  • : Can be effective, but may vary by individual hair type and growth.
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Showing 1-3 of 3,343 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

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Mar 7, 2026
Donna
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Best with no competition!

The only product that really works for black hair going blonde and leaving senior hair shiny!! I've been using Féria product (tried several others off and on) for about 25 years. Never found its equal. Works well for root control and/or overall coloring. I had very black hair. Now it is sprinkled with a lot of gray. Still works best!

Helpful?4DT6IWUAUBGP22307117
Sep 18, 2025
Yoana
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Beautiful Platinum Blonde no breakage!!

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. This is an excellent product, I highly recommend!!

Helpful?4DT6IWUAUBGP22307117