Aluram Purple Toning Shampoo - 33.8 oz

What it is: Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rose Hip & Biotin replenish nutrients, adding shine and strength. What it does: brightens and enhances blondes without drying; toning shampoo that can be used after any lightening services, or perfect for use at home to keep brassy tones away; Rose Hip and Biotin infused to add radiance and strength;