L'Oreal Paris Feria Permanent Hair Color, 721 Dusty Mauve
L'Oreal Paris Feria Permanent Hair Color, 721 Dusty Mauve
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L'Oreal Paris Feria Permanent Hair Color, 721 Dusty Mauve

4 stars out of 14521 reviews
(4.0)|
14.5K ratings
L'Oreal Paris Feria Permanent Hair Color, 721 Dusty MauveL Oreal Paris Feria Permanent Hair Color 721 Dusty MauveL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Downtown Denim Dark Blue Brown 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color P1 Sapphire Smoke Smokey Blue 1 KitL Oreal Paris Feria Toner Anti Brass Ice Blonde Ash Blonde 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color V28 Midnight Violet Deepest VioletL Oreal Paris Feria Permanent Hair Color P2 Rosy Blush Smokey PinkL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 40 Espresso Deeply BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 21 Starry Night Bright BlackL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 100 Pure Diamond Very Light Blonde 1 kitL Or al Paris Feria Shimmering Permanent Hair Color for Adults 10 Jet Black 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Fuchsia Cha Vivid Fuchsia 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 521 Cool Amethyst Iridescent Brown 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color B61 Downtown Brown Strengthens Hair 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color 65 Honey Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 26 Black Chery 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 50 Havana Brown Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Permanent Hair Color 45 French Roast Deep Bronzed BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Crystal Brown 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color R68 Ruby Rush Rich Auburn True Red 1 kitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 11 21 Bad to the Blonde Color Booster 1 KitLoreal Hair ConditionL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color V38 Violet Noir Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 63 Sparkling Amber Light Golden Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Smokey Silver Silver Gray Hair Color 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R57 Cherry Crush Intense Medium Auburn 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R48 Red Velvet Intense Deep Auburn 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 36 Chocolate Cherry Strong Hair 1 KitL Oreal Paris Feria Permanent Hair Color V48 Violet Vixen 1 Kit Up to 40 Percent Stronger HairL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color C74 Copper Crave Up to 40 Percent Stronger Hair 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 20 Black Leather Up to 40 Percent Stronger Hair 1 Kit
Hair Color Shade:721 Dusty Mauve
Purple, $11.99
P1 Sapphire Smoke (Smokey Blue), $12.97
S1 Smokey Silver (Silver Gray), $12.97
9P Ice Blonde, $12.97
10 Jet Black (Blackest Black), $12.97
11.21 Bad To The Blonde (Pearl Blonde), $12.97
20 Black Leather (Natural Black), $12.97
21 Starry Night (Bright Black), $12.97
26 Black Chery (Deepest Magenta), $12.97
V28 Midnight Violet (Deepest Violet), $12.97
36 Chocolate Cherry, $12.97
V38 Violet Noir (Intense Deep Violet), $12.97
40 Espresso (Deeply Brown), $12.97
Size:1 Kit

Key item features

L'Oreal Paris Feria Permanent Hair Color, 721 Dusty Mauve

  • Never leaves hair dull or flat
  • Seals and smooths hair, never wrecks or ravages hair
  • Delivers trendy, edgy, shimmering, fashionable, and multi-tonal hair colors
  • Feria's prismatic color spectrum is custom-blended by L'Oreal Paris master colorists for bold, head-turning shades
  • Packaging may vary
Current price is $15.30
Price when purchased online
  • Free shipping
  • Free 30-day returns

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Columbus, 43215
Arrives by Tue, Apr 21
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Sold and shipped by FRESH DROPLETS
4.440978886756238 stars out of 5, based on 2084 seller reviews(4.4)
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About this item

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Customer ratings & reviews

4 out of 5 stars
stars14.5K ratings8,296 reviews
How item rating is calculated
  1. 5 stars63% (9,138)
  2. 4 stars10% (1,510)
  3. 3 stars6% (864)
  4. 2 stars4% (627)
  5. 1 star16% (2,382)

Reviews summary

Pros

  • : Application process is straightforward.
  • : Has a rosy glow and appears natural.
  • : Has a light and non-overpowering fragrance.
  • : Rich, bold, and long-lasting shade.

Neutral

  • : Can be effective, but inconsistent across users.
  • : Can be rich and vibrant, but may appear darker than expected.
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Showing 1-3 of 8,296 reviews

Dec 11, 2025
Megan
Item details
Hair color shade: C74 Copper Crave (Intense Copper)
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

You will be craved with this shade of copper! 🧡

The color on the box can look intimidating it reads as a very bold, almost neon orange —The dye itself is bright when you apply it, and during the first two or three washes. Do not panic during that initial phase! It absolutely softens, and once it settles, the result is a beautiful, wearable shade of orange that looks much more natural than the box suggests. I've also used it on my extensions I left it on for the maximum recommended time and found that the color payoff was stunning after that brief “too bright” window. My only reason for giving it four stars instead of five is longevity. Even with color-protecting shampoo and proper aftercare, I feel the tone fades faster than other box dye brands I've used (featured in a photo everything I've tried)

Helpful?667WG6DRVUBR106804887
Jun 28, 2022
OLETTY
Top Reviewer
Item details
Hair color shade: 62 Fuchsia
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

A New Me!.

I'm a bit older and never tried any color other than shades of blonde. When my dog passed, ( hate saying dog, she was so much more than that ), I decided to wear this color in her honor. I was heartbroken and didn't care if no one else liked it. I've just ordered my 3rd box! Turns out EVERYBODY loves it!

Helpful?667WG6DRVUBR106804887
Feb 13, 2023
Shiela
5 out of 5 stars review

Incredibly Happy With Results

I purchased and used the L'Oréal highlights a couple of days ago. Then purchased the L'Oréal Paris Power Toner in Pearl Blonde today. I'm a natural dark ash blonde which I have ALWAYS highlighted. I'm a former hairdresser so I've done it myself since I was a teenager. However, just turning 50 I have been struggling with the cool tones of gray coming in and the naturally golden tones that ash blondes always pull to. Toners haven't been going well for me as I have been left to choose ones that either pull my highlights purple or pink, leaving me with quite the dilemma. The first photo relieves my problem after highlights. Finding a balance with my gray, naturally ash blonde AND golden highlights. I found the perfect balance today in the second photo with the toner. I'm seriously considering just giving up the box highlights and transitioning to the Power Toner with my natural color, highlights AND gray. Thank you for helping me find the perfect balance!

International review
Review from lorealparis.ca
Helpful?667WG6DRVUBR106804887